AI (Artificial Intelligence - not the other AI most horse owners go to...) is here and it's your choice if you are going to use it for good or evil.

I think we all go through stages of mindest when it comes to getting our heads around ai, and they include;

• fear - is it stealing my stuff, or accessing my bank details secretly?
• denial - it couldn't possibly do anything useful for me...
• resentment - it's going to replace me!
• awe - OMG it can help me with that too?
• excitement - let's try this, and this, and this and this!

It's not here to replace us, it's here to help us, and in this podcast I am going to share a few ways you may not have thought of yet to use it to help your productivity.

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You can find more out about how I help horse business owners on my website www.equinee.com.au

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Is it a gap in the equestrian business market, or is it just not something people want?

Confronting question I know, but here’s the thing, I come across budding horse business owners all the time that say ‘nobody does this’ or ‘everyone needs this’.

Those things might be true but they are not going to bring you a single cent in sales unless people WANT the thing you’re thinking of selling.

In this podcast I'm going to dive into the steps you need to take to work out how to establish that a new business or product idea is going to work, without throwing it out into the wind and hoping it flies.

You can find more out about how I help horse business owners on my website www.equinee.com.au

Liked this podcast?

I would love you to leave me a review, somewhere, anywhere, your podcast player, google reviews, facebook!

Recently, I had a big, fat, disaster with my email marketing platform and I really wanted to build a blankie fort, put some fairy lights up, and hide until the end of time, but I couldn't.

I'm going to tell you how I dealt with a disaster that was fairly epic (for the record, not my fault, a system failure) and the lessons I learned along the way, so if you ever have something big happen with technology in your business, you can work through this recovery process without needing to run a power cord to the blankie fort...

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