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The Fence Game

The Fence Game

By: The Fence Game
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2 guys who came up from nothing and learned business the hard way. Join Matthew and Marty for The Fence Game, where we talk fences, business, family, and everything that comes with building something of your own. We share the wins, the expensive mistakes, and the lessons we're still learning. Real conversations for contractors, business owners, and anyone trying to make something happen. Pull up a chair. Let's talk game.2026 The Fence Game Economics Leadership Management & Leadership
Episodes
  • Ep. 10: Your Comfort Zone Is Costing You!
    12 Oct 2026

    What if it fails? What if people judge you? What if you lose?

    But what if it works?

    In Episode 10 of The Fence Game Podcast, Matthew Munson and Marty Persich talk about the fear that keeps people sitting on ideas, doubting their abilities, and staying in situations they have outgrown.

    We kick things off with Friday Night Lights, recapping Morris’ win over Sycamore and previewing the trip back to LaSalle Peru. That leads into a bigger conversation about moving our families, expanding MAP Quality Fencing & Decks, and choosing a new environment even when the old one was comfortable.

    From there, we get into starting a business, handling rejection, building confidence through small wins, and why worrying about other people’s opinions can cost you opportunities.

    We also share mistakes from our own journey, including lowering our prices before customers ever saw the quote, assuming people were against us, and learning to put our egos aside.

    Whether you own a business, work in the trades, or have something you keep putting off, this episode asks a question worth answering: What is staying comfortable costing you?

    IN THIS EPISODE:
    00:00 Welcome and live chat
    01:40 Friday Night Lights: Sycamore recap and LP predictions
    07:32 Comfort, change, and the fear of taking risks
    12:42 Starting a business: What if it works?
    20:37 How showing your work builds customer trust
    22:21 Letting assumptions and ego get in your way
    26:25 Rejection, sales, and lowering prices too soon
    29:01 Building confidence through small wins and repetition
    34:10 Changing your environment and earning your spot
    37:49 Your circle, mentors, and the power of proximity
    41:00 Moving to Morris and leading by example
    44:30 Gratitude, perspective, and choosing your hard
    48:04 Final takeaways: Get comfortable being uncomfortable
    52:33 Shout out to Ernie and the MAP crew

    What is one change you know you need to make but keep putting off? Drop it in the comments.

    Subscribe to The Fence Game Podcast for honest conversations about business, fencing, family, and the lessons we are learning along the way. Share this episode with someone who has been talking about taking that first step.

    #TheFenceGame #Entrepreneurship #ContractorLife

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    56 min
  • Ep. 9: Success Leaves Clues
    3 Oct 2026

    The people ahead of you have already made mistakes you don’t have to make.

    In Episode 9 of The Fence Game Podcast, Matthew and Marty talk about adapting in business, learning from people who are already winning, and why being willing to change your mind can save you years of figuring shit out the hard way.

    They break down MAP Quality Fencing & Decks’ move toward no-dig fencing, why they were skeptical at first, and what changed after seeing successful contractors across the country using driven-post systems at a high level.

    That leads into a bigger conversation about collaboration over competition.

    Matthew and Marty talk about fence conventions, getting into better rooms, building relationships with successful contractors, sharing information, asking for help, and why some of the biggest operators in the industry are often the most willing to give away what they know.

    They also give a huge shoutout to Dan Wheeler and the River City Fencing crew for opening their shop and jobsite to the MAP crew and showing them firsthand how they run their no-dig operation.

    Success leaves clues. You don’t have to reinvent everything yourself. Pay attention to the people doing it right, take what works, put your own spin on it, and keep growing.

    And as always, they wrap it up with Friday Night Lights, Morris football, gratitude, staying positive through the valleys, and remembering that sometimes asking somebody for help is exactly what gets you to the next level.

    • IN THIS EPISODE: *
      00:00 – Friday Night Lights & Morris Football
      02:10 – Changing with the times
      03:03 – Why MAP is moving toward no-dig fencing
      05:20 – How MAP improved efficiency with ready-mix concrete
      06:26 – Shoutout to Dan Wheeler & River City Fencing
      07:26 – How fence conventions changed our thinking
      09:11 – Why contractors need to get into industry events
      11:41 – Building relationships with successful contractors
      12:03 – Collaboration over competition
      12:45 – Contractors who have helped us along the way
      14:18 – Why fence podcasts help elevate the industry
      15:14 – Raising the standard of the fence industry
      16:41 – Where do you draw the line with competitors?
      17:40 – Fence podcasts are a cheat code
      18:45 – Success leaves clues
      19:24 – Our favorite convention stories
      22:36 – Why we changed our minds about no-dig
      23:13 – Dan Wheeler opened his doors to our entire crew
      25:08 – You have to collaborate if you want to win
      25:36 – Don’t be afraid to ask successful people for help
      27:10 – You can provide value at ANY level
      28:05 – Friday Night Lights & playoff talk
      31:15 – Staying grateful through the valleys
      31:59 – Get uncomfortable, ask for help & keep growing

    🎙️ THE FENCE GAME PODCAST

    Real conversations about fencing, construction, sales, business, mistakes, growth, and everything we’re learning while building MAP Quality Fencing & Decks.

    #TheFenceGame #FenceBusiness #ConstructionBusiness #FenceContractor #ContractorLife #NoDigFence #SmallBusiness

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    33 min
  • Ep. 8: More Leads Won’t Fix a Broken Sales Process
    2 Oct 2026

    More leads won’t fix a broken sales process.

    In Episode 8 of The Fence Game Podcast, Matthew sits down with Peyton Roop of Promotive Marketing to talk about how much money contractors are leaving on the table with leads they already paid to get.

    They break down speed-to-lead, missed calls, follow-up, Google reviews, marketing budgets, sales conversations, financing, and why simply answering the phone can already put you ahead of a huge portion of your competition.

    Matthew and Peyton also get into the difference between trying to “sell” somebody and actually helping them make the right decision. Ask better questions. Listen. Understand what they actually need. Then solve the problem.

    And if they don’t buy today? Follow up.

    Peyton shares the “pullback method” his team uses to re-engage leads that have gone quiet, plus some of the systems Promotive has implemented at MAP Quality Fencing & Decks to make sure opportunities stop slipping through the cracks.

    If you own a fencing company, construction company, or home service business and you keep thinking you need more leads, this episode might make you look at your pipeline a little differently.

    **IN THIS EPISODE:**
    00:00 – Welcome to Episode 8 with Peyton Roop
    01:20 – Friday Night Lights
    04:39 – Why more leads won’t solve a sales problem
    07:20 – How much money is sitting in your pipeline?
    12:00 – The missed-call system every contractor should have
    15:27 – Why answering the phone matters more than ever
    20:13 – Stop pouring money into broken systems
    22:48 – Why Google reviews matter
    27:36 – The bar is LOW for contractors
    30:10 – Systems, automation & missed opportunities
    31:37 – How much should you spend on marketing?
    34:06 – Referrals vs. building a marketing system
    36:36 – Trust, visibility & pipeline
    38:42 – Stop trying to “sell” people
    41:38 – Ask better questions and find the real WHY
    44:26 – Peyton’s experience hiring MAP Quality Fencing & Decks
    50:39 – Stop being an order taker
    51:58 – Why contractors should offer financing
    53:50 – Why follow-up matters
    54:18 – 500 leads and ZERO sales
    57:32 – Building a 14-day follow-up system
    58:18 – The “Pullback Method”
    1:02:33 – Stop blaming your marketing
    1:04:30 – Red flags when hiring a marketing company
    1:10:18 – How Promotive Marketing helps contractors
    1:14:54 – Live Q&A
    1:19:42 – Choosing the right marketing partner
    1:22:55 – Friday Night Lights predictions & closing

    🎙️ THE FENCE GAME PODCAST

    Real conversations about fencing, construction, sales, business, mistakes, growth, and everything we’re learning while building MAP Quality Fencing & Decks.

    Featuring Peyton Roop of Promotive Marketing

    #TheFenceGame #ContractorMarketing #ContractorSales #FenceBusiness #ConstructionBusiness #HomeServiceBusiness #Sales #Marketing

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    1 hr and 25 min
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