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The Easy Button Real Estate Podcast

The Easy Button Real Estate Podcast

By: Cole Ruud-Johnson
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If you want to make serious money in real estate, you have to learn how to find deals. I've sourced hundreds of off market deals by age 24, and twice per week I share exactly how I do it – from tools and software, to team structure, to sales scripts and much more. Using the systems I teach here, I went from college dropout and failed real estate agent to 7-figure business owner in just a couple years. I hope you apply this free information to control your own destiny and build your empire as an Off Market Operator.© Cole Ruud-Johnson 2023 Economics Leadership Management & Leadership Personal Finance
Episodes
  • The Real Estate Market Hit a Wall: Why Demand Disappeared in 3 Weeks
    6 Oct 2026

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/leads?utm_source=YouTube%20%28Funnel%29&utm_medium=organic&utm_campaign=Social&utm_content=Direct&utm_term=Perpetual

    Summary:
    We hadn't recorded in a few weeks, and a lot changed while we were gone. In this episode, Tucker and I get into what's happening on the ground right now: deals that were moving suddenly stalling, buyers pulling back, and investors making tough calls just to get their cash working again. We also talk about what's going on with our Naples build and why we're not rushing to market it.

    I also share a few real examples that made me stop and think about where this market is headed, from what people are paying at the pump to what's happening in cities we both know well. This one isn't doom and gloom, but it is a straight look at what separates the agents and investors who come out of this ahead from the ones who don't. If you're in this business, you'll want to hear it.

    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    28 min
  • Why 99% of Real Estate Agents Never Take This Business Seriously
    9 Sep 2026

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/leads?utm_source=YouTube%20%28Funnel%29&utm_medium=organic&utm_campaign=Social&utm_content=Direct&utm_term=Perpetual

    Summary:
    This week Tucker and I get into something that's been on my mind after a string of conversations with agents at our last event and a franchisee I talked to recently: most people in this business genuinely don't take it seriously, and it has nothing to do with saturation or competition. We break down what actually separates the agents and investors who build real businesses from the ones who bounce from one "too good to be true" opportunity to the next, including a story from my early days at Keller Williams that changed how I looked at consistency forever.

    We also get into the biz op culture flooding real estate right now, why headline deals almost never tell the full story, and a stat on entrepreneurs that honestly stopped us both mid-conversation. Plus a parking ticket story that ended up being one of the better lessons on stress and business I've picked up in a while. If you've ever wondered why some agents make it and most don't, this one's for you.

    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

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    20 min
  • The #1 Mistake That's Bankrupting Real Estate Investors Right Now
    1 Sep 2026

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

    Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/leads?utm_source=YouTube%20%28Funnel%29&utm_medium=organic&utm_campaign=Social&utm_content=Direct&utm_term=Perpetual

    Summary:
    Been off the mic for a few weeks and I've got a lot to unpack. Tucker and I get into what's actually happening in the wholesaling and off-market space right now, why states are starting to crack down on how deals get disclosed, and whether that's actually a bad thing for people doing it right. We also break down a real story from someone I know whose partnership went from doing half a million a month to facing multiple lawsuits and a possible bankruptcy, and why it happened.

    If you've been feeling like this market is a little "off" and you can't quite put your finger on why, this episode should help. We talk about what it actually takes to keep doing good deals in a flat, grinding market, why so many operators are getting over their skis right now, and what I'm personally doing differently with my own projects because of it. As always, you're only one deal away.

    Connect with Cole Ruud-Johnson
    Instagram: https://www.instagram.com/coleruudjohnson
    Twitter: https://twitter.com/coleruudjohnson
    LinkedIn: https://www.linkedin.com/in/coleruudjohnson
    TikTok: https://www.tiktok.com/@coleruudjohnson

    Show more Show less
    25 min
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