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The Digital Shift™

The Digital Shift™

By: SELF-MADE
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Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

© 2026 The Digital Shift™
Economics Marketing & Sales
Episodes
  • Podcast Episode 99 - The Black Friday Funnel You Should Be Building Right Now — A 5-Week GHL Countdown
    22 Oct 2026
    🚀 Episode SummaryBlack Friday is five weeks away. Most business owners will throw together a discount code at the last minute, blast it to their list, and hope. That's not a strategy. That's a fire sale.In this episode, Natasha lays out a 5-week countdown build inside GoHighLevel — one piece per week — so your entire Black Friday and Cyber Monday campaign is built, scheduled, and automated before November starts.From the waitlist page to the post-purchase upsell, every piece connects. By the time everyone else is scrambling, you're watching your dashboard.If you sell anything online and you want Black Friday to feel like a system instead of a scramble, this episode is your build plan.🧠 What You'll Learn• How to structure a Black Friday offer that's more than a discount (bundles, bonuses, early-access pricing)• How to build a waitlist page in GHL that collects early-access contacts while you build the rest• The 3-email warm-up sequence that primes your list before the offer drops• The sales page structure and purchase workflow that tags, confirms, and removes buyers from promo• A 6-touch, 4-day launch sequence from Wednesday early access through Cyber Monday final SMS• The post-purchase upsell sequence that deepens the relationship and creates your next sale• How to close the campaign clean so your GHL account stays organized for January📅 The 5-Week Black Friday CountdownWeek 1: Lock the Offer and Build the Waitlist PageDecide the offer (bundle, bonus, or early-access pricing), build a simple waitlist opt-in in GHL, and start seeding it in your content this week.WIN: A locked offer, a live waitlist page, and a tagged pipeline stage collecting early-access contacts.Week 2: Build the Warm-Up SequenceWrite and schedule a 3-email sequence that primes your list: the problem email, the proof email, and the announcement email. All scheduled before November.WIN: A 3-email warm-up sequence, written and scheduled, that primes your list before the offer drops.Week 3: Build the Sales Page and Cart WorkflowBuild the sales page in draft (headline, bullets, testimonials, price, FAQ) and the purchase workflow that tags, confirms, removes from promo, and routes buyers.WIN: A complete sales page in draft and a purchase workflow ready to go before November starts.Week 4: Build the Launch SequenceWrite and schedule the 6-touch, 4-day campaign: Wednesday early access, Black Friday open, Saturday testimonial, Sunday FAQ, Cyber Monday last chance, and the final SMS 3 hours before close.WIN: A 6-touch launch sequence, written and scheduled, with early access for waitlist contacts and a final SMS closer.Week 5: Build the Post-Purchase Upsell and Campaign CloseBuild a 3-touch post-purchase sequence (welcome, check-in, upsell) and close the campaign clean: swap the sales page, remove BFCM tags, and categorize non-buyers for January follow-up.WIN: A post-purchase upsell that creates your next sale, plus a clean campaign close.💬 Quote of the Episode"The best Black Friday offer in the world doesn't sell itself. A system sells it."🔥 Ready to Build It — With Us?If you're thinking "I need to build this but I don't want to do it alone" — that's what the challenge is for. Join now and use what we build inside your Black Friday campaign.Five days. We build together. You walk away with a working automation. 👉 Save your challenge seat: https://challenge.techsavvymentors.com/🎓 Free Go High Level Made Simple™ workshop: https://workshop.techsavvymentors.com/📞 Book a call with our team: https://info.techsavvymentors.com/discovery🚀 Ready to Build a Business That Runs Smarter?Stop guessing, simplify your tech, and start building systems that help your business grow.🔥 Join Our 5-Day Challenge — Build better systems with step-by-step guidance.https://www.self-made.biz/challenge⚙️ Explore The Hub — Your CRM, funnels, automations, and follow-up in one place.https://www.self-made.biz/thehub🧠 Free GHL Made Simple™ Workshop — Learn how to make your tech work for you.https://www.self-made.biz/workshop🤝 Book a Discovery Call — Get clarity on your next steps.https://www.self-made.biz/discoverycall✨ Less hustle. Better systems. Real growth.Follow us on IG 👉 @techsavvymentors
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    25 min
  • Podcast Episode 98 - The 3-Phase Framework Behind Every Challenge, Workshop, and Launch We Run
    15 Oct 2026
    🎙️ Episode Summary Most GHL builds stall because the pages go up before anyone decides what the finished system is supposed to do. On a Monday coaching call this week, someone asked Jess what tool she uses to map a project before touching GHL, and her answer wasn't a tool at all.It's the three-phase process behind every challenge, workshop, launch, and client funnel Tech Savvy Mentors runs. Wave the magic wand first, whiteboard every piece second, and let AI build the plan third. Jess walks through each phase, shares the numbers from the first major challenge built this way, and closes with the story of a student who ran the same free weekly class for months before it caught.🧠 What You'll LearnWhy every build starts with a magic-wand outcome, and how to describe it before you worry about how to build itWhy Jess maps on a whiteboard or a sheet of paper instead of Canva or MiroThe questions to answer for every piece of a funnel, from traffic source to reminder countThe exact prompt Jess gives ChatGPT or Claude to turn a whiteboard photo into an ordered build checklistHow to lay that checklist against a 30, 60, or 90-day timelineThe five optimization rules for running a weekly presentation, including why you change only one thing a weekHow a student went from months without a sale to two live sales on her workshop, without raising her ad spend🛠️ The 3-Phase Framework PHASE 1: WAVE THE MAGIC WAND Describe exactly what the build looks like once it's fully working, before you think about how to build it. The email gets captured, the text goes out, the link gets clicked, and seven days later she's on a consult call. ✅ WIN: You know the destination, so you can work backward and name every piece it takes to get there.PHASE 2: WHITEBOARD EVERY SPOKE ON THE WHEEL Brain dump every page, automation, email, and text onto a whiteboard, an easel pad, or a sheet of paper. Messy is fine. This is the complete map, not the pretty version. ✅ WIN: Every moving part is out of your head and somewhere you can see it.PHASE 3: HAND IT TO AI AND GET YOUR TIMELINE Take a photo of the whiteboard and give it to ChatGPT or Claude with your dream outcome. Ask for every automation, every funnel page, and every piece as a checklist on a 30, 60, or 90-day timeline. ✅ WIN: You build from an ordered plan instead of starting from scratch on the next launch.💬 Quote of the Episode "You cannot automate a plan that was never actually drawn out."🔥 Ready to Build It, With Us? The 5 Day AI-Powered GoHighLevel Challenge runs live on Zoom. We help you name your magic-wand outcome and map every piece live in your own account, and Platinum ticket holders get a live audit of their account and hot seat time with Jess and Natasha.👉 Save your challenge seat: https://challenge.techsavvymentors.com/ 🎓 Free Go High Level Made Simple™ workshop: https://workshop.techsavvymentors.com/ 📞 Book a call with our team: https://info.techsavvymentors.com/discovery🚀 Ready to Build a Business That Runs Smarter?Stop guessing, simplify your tech, and start building systems that help your business grow.🔥 Join Our 5-Day Challenge — Build better systems with step-by-step guidance.https://www.self-made.biz/challenge⚙️ Explore The Hub — Your CRM, funnels, automations, and follow-up in one place.https://www.self-made.biz/thehub🧠 Free GHL Made Simple™ Workshop — Learn how to make your tech work for you.https://www.self-made.biz/workshop🤝 Book a Discovery Call — Get clarity on your next steps.https://www.self-made.biz/discoverycall✨ Less hustle. Better systems. Real growth.Follow us on IG 👉 @techsavvymentors
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    20 min
  • Podcast Episode 97 - Episode 97: The 3-Step Testimonial Machine That Collects Social Proof on Autopilot (Built in GoHighLevel)
    8 Oct 2026

    🚀 Episode Summary

    Your best clients are saying incredible things about you. On calls. In DMs. Inside your community. And none of it is ending up where it needs to be.

    In this episode, Natasha builds a complete testimonial collection and deployment system inside GoHighLevel. Three steps: trigger the ask at exactly the right emotional moment, capture responses through a guided form that does the heavy lifting, and deploy the proof across five points in your buyer's journey.

    No chasing clients for reviews. No awkward follow-up emails. The system runs and the proof collects itself.

    If you have happy clients and an empty testimonials section, this episode is for you.

    🧠 What You'll Learn

    • The three trigger points where clients are most likely to say yes to a testimonial request
    • Why asking at the end of a program is the worst time to ask (and when to ask instead)
    • The 5-question guided form that captures structured, usable testimonials without the client figuring out what to say
    • How Question 3 ("What surprised you the most?") consistently produces the most authentic, shareable line
    • The GHL workflow that auto-tags, notifies you, thanks the client, and routes video volunteers into a separate pipeline
    • Five deployment points mapped to five moments in your buyer's decision
    • How to build a Testimonial Status custom field that gives you a dashboard view of your entire proof pipeline

    ⚡ The 3-Step Testimonial Machine

    Step 1: The Ask — Timing and Triggers

    Build three automated trigger points in GHL: the first win, the midpoint check-in, and the completion celebration. Each one fires at the moment the client's emotion is highest, not weeks later when they've moved on.

    WIN: Three automated trigger points that ask for testimonials at exactly the right emotional moment.

    Step 2: The Capture — Form, Format, and Flow

    Build a guided 5-question form that does the thinking for your client: the before, the result, the surprise, the advice to fence-sitters, and the video opt-in. A workflow tags, notifies, thanks, and routes video volunteers automatically.

    WIN: A structured capture system that produces usable testimonials and routes video volunteers into a separate pipeline.

    Step 3: The Deploy — Put the Proof Where It Sells

    Map each testimonial question to the five places buyers are deciding: sales page, nurture emails, social content, challenge registration page, and discovery call booking page. Build a custom field to track your entire proof pipeline at a glance.

    WIN: Five deployment points mapped to five buyer moments, with a tracking system so you always know where your proof pipeline stands.


    💬 Quote of the Episode

    "The businesses that look like they have the most testimonials are not the businesses with the most happy clients. They're the businesses with the best collection system."


    🔥 Ready to Build It — With Us?

    If this episode made you think "I need this but I want someone next to me while I build it" — that's what the challenge is for.

    Five days. We build together. You walk away with a working automation, not a PDF you'll never open.

    👉 Grab your challenge ticket:

    https://challenge.techsavvymentors.com

    Share this episode with a business owner who has happy clients and zero testimonials on her sales page. She needs to hear this.



    Follow us on IG 👉 @techsavvymentors

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    22 min
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