The Decoy Effect — How Companies Manipulate Your Choices

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The Decoy Effect — How Companies Manipulate Your Choices

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Why do consumers sometimes choose a more expensive product when a third option is introduced? This episode explores the decoy effect, a fascinating phenomenon in behavioral economics that reveals how our preferences can be manipulated through carefully designed choices. Drawing on psychological experiments, pricing strategies, and real-world examples, we examine why seemingly rational decisions are often influenced by options we never intended to purchase.

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