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The Cynical Marketers

The Cynical Marketers

By: Mike Birt and Nada Djuric Big Brain Strategy
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A weekly marketing podcast for business owners. Mike Birt and Nada Djuric of Big Brain Strategy talk through the marketing news and trends that matter to businesses, and give their honest opinions based on years of doing the work. Mike ran marketing as partner and CMO at Grunt Style. Nada has run retention for brands like Grunt Style, Kenneth Cole, and Follett. They've heard most "new" marketing ideas before, usually under a different name, and they say so. We haven't seen it all, just most of it. A podcast from Big Brain Strategy.Mike Birt and Nada Djuric, Big Brain Strategy Economics Marketing & Sales
Episodes
  • Dunkin's Spidey D campaign: should your brand get unhinged? | Ep. 106

    Dunkin's Spidey D campaign: should your brand get unhinged? | Ep. 106
    29 Oct 2026

    Should your brand get unhinged on social media like Dunkin? Probably not. Mike and Nada break down Dunkin's Spidey D campaign, from the hijacked accounts to the Deez Nuts apology, and why it only works for a huge brand with an agency, lawyers, and a backup plan behind every post. A small business trying the same joke just looks strange to people who don't know it.


    00:00 Should brands try to be unhinged on social media?

    00:42 What is Dunkin's Spidey D campaign?

    02:14 The Deez Nuts apology

    03:59 Why it works for Dunkin and not for you

    06:53 Wendy's did it first

    07:27 No, an intern isn't running this

    10:34 How campaigns like this actually get made

    14:25 It takes real talent: Dollar Shave Club and ClickUp

    18:36 Will Spidey get old?

    21:46 What happened to Good Good Golf

    23:35 The "intern needs a raise" myth


    Full episode notes and transcript: https://bigbrainstrategy.com/podcast/dunkin-spidey-d/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-dunkin-spidey-d&utm_content=show-notes


    Got something that needs to get done? Work with Mike and Nada at Big Brain Strategy: https://bigbrainstrategy.com/contact/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-bbs-contact&utm_content=show-notes
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    27 min
  • Is LinkedIn worth it anymore? (Was it ever?) | Ep. 105

    Is LinkedIn worth it anymore? (Was it ever?) | Ep. 105
    23 Oct 2026

    Is LinkedIn still worth it for business, and was it ever? Mike and Nada think it's become an echo chamber: marketers talking to other marketers, AI-written posts that all sound the same, bot comments, and an algorithm that hides your posts from the people you're connected to.


    00:00 Does LinkedIn suck now, or has it always?

    00:56 The LinkedIn thought leader era

    01:43 Marketers talking to marketers

    02:31 Bot replies and automated comments

    04:36 Why your connections don't see your posts

    06:06 Every AI tool gives the same LinkedIn advice

    08:08 Generic advice and no original thought

    11:05 Guru posts and karma jacking

    12:48 Every connection request is a sales pitch

    14:02 Automated outreach and spam DMs

    15:56 What happened to real networking?

    18:14 Who actually posts on LinkedIn

    19:16 Notifications and the Premium upsell

    20:48 105 episodes and the start of season 3


    Read the full episode notes: https://bigbrainstrategy.com/podcast/is-linkedin-worth-it/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-is-linkedin-worth-it&utm_content=show-notes


    Got something that needs to get done? Work with Mike and Nada at Big Brain Strategy: https://bigbrainstrategy.com/contact/?utm_source=spotify&utm_medium=organic&utm_campaign=tcm-bbs-contact&utm_content=show-notes
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    21 min
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