In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.

IN THIS EPISODE, YOU'LL LEARN: 

• 00:00:00 - Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstorming
• 00:02:32 - Giving small creators a competitive edge with copywriting automation
• 00:08:53 - Gaining perspective through feedback and iteration
• 00:13:13 - The potential of AI for automating instructions and scripts
• 00:16:36 - Similar inputs leading to similar outputs in copyrighting
• 00:21:28 - Using a personal VA to automate tedious tasks
• 00:22:54 - Google's AI projects and their role in simplifying search
• 00:26:58 - Success with chat: no engineering skills required
• 00:31:01 - Automating small tasks with local storage
• 00:35:02 - Embracing new technology like Google's Ad Platform and AI capabilities
• 00:36:51 - Accepting complexity and preparing for change
• 00:38:27 - Boosting productivity through human innovation

Links and Resources:

Tom's LinkedIn

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

This episode discusses the use of an app called Captions and how it can help create titles for videos. The group then goes on to discuss how to use audience targeting in performance marketing, and how it can be used to improve the performance of campaigns. He then talks about how Google Ads has changed this year, with the introduction of Universal Analytics and GTA4. He also mentions that Google no longer creates expanded text ads, and now allows for 15 headlines and four descriptions in each ad. Finally, he talks about how using Universal Analytics can be beneficial for those who want to do their own research.

IN THIS EPISODE, YOU'LL LEARN: 

00:00:00 Adapting To Change And Learning From Teammates: My Experience With Machines As Friends And Enemies

00:06:39 Maximizing Performance With In-market Audiences

00:15:17 Google Ads Performance Max: Goodbye To Digital Marketing In 2022

00:16:46 Lack Of Time For Small Business Owners To Keep Up With Rapid Changes

00:21:09 Conversion Farming: A Feedback Loop For Website Value

00:26:31 Maximizing Performance For A Strong Finish In 2022

00:31:26 Google's Big Change In Data Management And Targeting

00:34:31 Google's Ability To Identify Intention Behind Search Improving

00:37:58 Decreasing People's Use Of Channels For Improved Clarity

00:42:27 Maximizing YouTube Potential With Data Analysis

Links and Resources:

Ralph's LinkedIn

Tom's LinkedIn

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

This episode of the Customer Acquisition Show discussed how a customer was spending too much time in the conversion phase of their customer acquisition path and not enough in the awareness and consideration phase. Meta showed data that proved that this is the strategy moving forward, and that it is important to consider awareness as well as consideration when rethinking an overall strategy. The customer was able to get CPMs at a dollar for their consideration campaigns, but their conversion campaigns were around $30.00 with a combined blended CPA that was scaling and growing. To take the next step toward growing your customer base, visit Tier 11 for more information on how to optimize your customer acquisition path strategy.

IN THIS EPISODE YOU'LL LEARN:

00:00:47 Competition Heats Up: Rising CPAs Reveal Shocking Advertising Strategies

00:01:18 Company Reevaluates Customer Acquisition Strategy After Unusual Spending Habits Revealed

00:01:48 Maximizing Advertising Dollars: Capturing Video Views And Retargeting For Conversion

00:03:08 Tier 11 Sees CPMs Drop After Implementing High Value Content And Retargeting Strategy

Links and Resources:

Ralph's LinkedIn

Tiereleven.com

Get your queries answered here: hi@tiereleven.com