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Renting or owning? For many consumers, the conversation never gets beyond the monthly payment—but there’s a much bigger conversation agents should be having.

In this episode, the RFT Realty team explores how agents can help renters understand the potential benefits and possibilities of real estate ownership. We discuss the conflicting messages consumers hear about whether buying a home is a good investment, why homeownership can be a long-term wealth-building tool, and how owning a home may help reduce housing expenses in retirement.

We also dive into the practical conversations agents can have with renters, including:

• Why you don’t necessarily need 20% down to buy a home
• Down payment and closing-cost assistance
• Seller credits and financing options
• How a first home can be a stepping stone rather than a forever home
• Using additional space or rental income to help make ownership work
• Multigenerational housing and partnering with family
• Comparing the long-term cost of renting versus owning
• Questions that help renters explore their options without feeling pressured

The biggest takeaway? Agents don’t need to convince every renter to buy. They need to become confident enough to ask better questions, understand the options available, and help people discover whether homeownership could be possible for them.

If you work with renters—or have renters in your sphere—this conversation is worth listening to. It may change the way you approach your next homeownership conversation.

Watch the full team meeting and access the slides here.

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