Algorithms play a significant role in our everyday lives. From the searches you perform on Google, the content you see in your Facebook feed or the GPS navigation in your car, their influence on our day-to-day is everywhere. Only problem is, most of the time we’re oblivious to how much sway they have and the data they use to make these decisions.

Plus by influencing future decisions based on past data, they are prone to repeating our mistakes. The implications of this range from the perpetuation of fake news to minorities unfairly receiving longer prison sentences. So can anything be done to curb this bad influence in our lives? This week on The Good, The Bad & The Advertising, hosts Amy and Dino are joined by special guest Lou Nylander.

Lou is a digital marketing guru with over 15 years of experience. She's also a trusted advisor to the Good-Loop team and a FIERCE advocate for supporting women in business. Together, they discuss the impact of algorithms on our everyday lives and whether accountability from creators could lead to better transparency and less discrimination. And again, our three hosts will chat about how advertising can help solve these issues or, indeed, hinder them.

Get in touch!

https://www.linkedin.com/in/amy-williams-/

https://www.linkedin.com/in/dinosaw/

https://www.linkedin.com/in/lounylander/

The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

Hosted on Acast. See acast.com/privacy for more information.