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Your marketing can be faster than ever, but faster is not the same as better. I sit down with Samantha McClure, founder and head of marketing and AI innovation at Meridian Advisory Partners, to get real about what AI is great at and where it quietly hurts results. We dig into why audiences are craving authenticity more than ever, and why human content keeps winning when it comes to trust, attention, and conversions.

We walk through the practical side: how to spot “AI-sounding” writing, how to become a stronger editor, and how to use AI the right way, whether that means starting from your own outline or using prompts to escape the blank page. Samantha shares how AI shines at research and synthesizing data, which is a huge advantage for small business owners who need answers quickly without losing their voice in the process.

Then we zoom out to the full customer journey. If you’ve ever posted something, sent an email, or tried social media marketing and thought, “Why isn’t this converting?”, the missing piece is usually the system of touch points that build know, like, and trust over time. We talk patience, the shift from eight touch points to something closer to sixteen, how to choose platforms like LinkedIn, Instagram, and YouTube based on where your buyers actually spend time, and why A-B testing is worth the discomfort because it protects your long-term growth.

If you want clearer messaging, smarter digital marketing, and a conversion strategy you can repeat, listen now, subscribe for more, and share this with a business owner who needs a better marketing system. After you listen, leave a review and tell us: where do you want AI to help most in your business?

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Networking doesn’t fail because you’re “bad with people.” It fails because you’re trying to force outcomes instead of building real connection. We sit down with Kay Edwards, founder and CEO of the Outside Network and author of Hunt with Your Pack: Why Networking Alone Isn’t Enough, to talk about a practical, values-driven way to grow revenue through relationships without feeling slimy or fake.

Kay breaks networking down into something you can actually do on a busy calendar: treat it like a muscle, start with a small list, and practice every day. We dig into how to decide who you should prioritize, why warm introductions beat cold LinkedIn DMs, and how one simple question, “Who else should I be talking to?”, can steadily expand your reach. If you’ve ever hesitated to reconnect with someone because you worried they’d think you’re selling, Kay offers a mindset shift that makes outreach feel lighter: it’s our job to ask, and it’s their job to say no.

We also get tactical about consultative selling and business development. Kay shares the questions she uses with new clients to create clarity fast, including her all-time favorite: “What does the world most need you to do?” We talk about networking groups as practice, making room for serendipity, and how introverts can build a referral network with a checklist instead of charisma.

If you want better leads, stronger partnerships, and a more human approach to sales and networking, hit play. Subscribe, share this with a fellow business owner, and leave a review so more people can find the Commission Code Podcast.

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Most people think selling is about talking. It’s not. Selling is about understanding how someone decides, what they’re protecting, and what they’re trying to achieve when they say “yes” or “no.”

We sit down with Karen Green, a sales consultant and former retail buyer, to get brutally practical about “know your buyer” in the real world. Karen shares what changes when you’ve been on both sides of the table, why so many well-meaning sellers accidentally act like amateurs, and how to build the kind of trust that drives referrals and repeat business. Along the way, we compare UK grocery and US selling environments, and we unpack why complex buying often means selling the whole package, not just the product.

We also get into buyer psychology: the emotional drivers behind decisions that look “rational,” the subtle signals that create likeability and credibility, and the darker side of big-company negotiation tactics that can pressure vendors into giving value away. Then we talk modern tools, including AI in sales and LinkedIn-based personality insights, plus how to adapt your communication style without becoming someone you’re not. Authenticity and congruence are not soft skills here; they’re a competitive advantage.

If you want consultative selling strategies you can apply in any industry, hit play now. Subscribe, share this with a business owner who hates “icky” selling, and leave a review so more people can find the show.

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