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In this episode of The Riley Black Project, John and Crystal sit down for a solo life and business update after a wild stretch of travel, trade shows, content work, and real-life chaos.

We talk about Next Level Maker Conference, the validation that comes from seeing your community in person, and why events like this matter so much for makers, laser owners, creators, and small business owners. Online comments are great, but hearing people say “we see what you’re doing” face-to-face hits different.

From there, we recap our last-minute trip to UV Energize in Nashville, why we decided we needed to be in the room, and how showing up in person created real opportunities for Riley Black Studios. We talk about trade show content, vendor outreach, why emails get missed, why face-to-face conversations still matter, and how we ended up working with Mimaki USA on product overview videos for two newly launched machines.

We also get into testing live stream coverage at events, filming machine launches, working alongside marketing teams, the chaos of shooting on a busy show floor, and why trade shows are such a huge opportunity for brands to create content that keeps working long after the event is over.

Fair warning, the second half of this episode gets more personal. We talk about some heavier life stuff because that has been part of our reality lately too. One of the goals of this podcast has always been to remind people that they are not alone, whether you are building a business, running a laser, raising a family, grieving, struggling, growing, or trying to do all of it at the same time.

🎙️ The Riley Black Project
Lasers, life, business, content creation, and all the ish in between.

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