If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across fitness, wellness, and sports businesses. In this episode, he shares why many ex-athletes struggle to transition into business—and how they can use the same mindset and strategies from sport to win in the business world.

Listeners will learn how to rethink their business like a sports team: building a playbook, taking timeouts, knowing your competitors inside out, and putting your team in uniform—literally. Pete also unpacks why the word “wellness” is outdated and how “HALO” offers a more aspirational, results-driven framework for anyone in the fitness, coaching, or health ecosystem. If you want practical strategies, fresh ideas, and an inspiring push to think bigger, this is the episode to energize your next business move.

Get Pete's book Time to Win Again.

Pete Moore, founder of Integrity Square—a leading financial advisory firm that’s helped drive over $1.5 billion in transactions across the HALO sector. Pete’s worked with everyone from boutique fitness studios to major wellness brands, and he’s the author of Time to Win Again, a book packed with actionable takeaways for business owners navigating change and growth.

Pete’s also the host of the HALO Talks podcast, where over 8,000 professionals tune in for insights on strategy, investment, and innovation in health and wellness.

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www.thehaloacademy.com

www.halotalks.com

www.integritysq.com

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Are you feeling stuck in your business—like you're pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and how your leadership style might be the hidden culprit holding you back. With over 25 years of experience coaching entrepreneurs, Liz shares practical strategies to help you move from frustration to momentum.

You’ll learn:

• Why “working harder” and having more credentials or connections aren’t the keys to success
• The four leadership styles for entrepreneurs—and how to identify yours
• The 3 key principles to shift your mindset and unlock business growth: Ask powerfully, Give wholeheartedly, Receive graciously
• How to build the right team around your strengths (and avoid hiring clones of yourself)
• Why embracing an abundance mindset is critical for forward movement

If you’ve ever compared yourself to others on social media, questioned your abilities, or wondered why success feels out of reach despite your efforts—this episode will help you identify what’s really keeping you stuck and what steps to take to break through.

Liz Wolfe is a business coach who got her entrepreneurial start growing up on a sheep farm in Western Pennsylvania. Later she moved to NYC to get as far away from the farming life as possible. She started her business with her husband 25 years ago and coaches individuals to get unstuck so they can launch and grow an abundant business. Liz coaches her clients to incorporate the three keys to an abundant business: Ask Powerfully, Give Wholeheartedly, and Receive Graciously. She also plays the ukulele and is half of the singing duo Ukulicious.

Get Liz's download Overcome the 5 Biggest Fears of Selling

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If you've ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight breaks down how traditional accounting sets businesses up for financial confusion—and how the Profit First system flips the formula to help you take control of your cash flow, get clarity, and build sustainable profits from day one.

What you'll learn:

• Why your business can be profitable on paper but still cash-poor
• The simple mindset shift behind the Profit First formula: Sales – Profit = Expenses
• How to create financial clarity using multiple “small plate” bank accounts
• The importance of allocating profit first—even if it’s just 1%
• Why working with a certified advisor can fast-track your results
• Practical tips to start small and avoid common pitfalls when adopting Profit First

Debbie shares real-world advice from decades in the accounting industry and gives listeners a clear roadmap to reduce stress, build financial resilience, and finally stop dreading tax time. Whether you're in your first year or looking to overhaul your cash flow strategy, this episode offers immediate, actionable steps to start running a healthier, more profitable business.

Debbie Deknight is the founder of Right Way Profits and Bookkeeping LLC. She leverages her 30+ years of accounting expertise and her certification as a Master Certified Profit First expert to guide businesses toward financial clarity. She empowers business owners to make informed decisions that lead to real, lasting profitability. Debbie's goal is to help organizations achieve financial independence through clear and efficient cash flow and accounting strategies. If you're serious about building a profitable business, Debbie is here to provide you with the guidance you need for long-term success.

www.rightwayprofits.com

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