Cover of The Branding Fix

The Branding Fix

The Branding Fix

By: Francesca & Victoria
Listen for free

Season's Savings | 0.99 €/month for 3 months

5.99 €/month thereafter - terms apply. Cancel monthly.
The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.Copyright 2026 Francesca & Victoria Economics Marketing & Sales
Episodes
  • The Pinterest Algorithm Changed Again, and Here's What Actually Works Now
    30 Oct 2026

    Pinterest deserves more attention than Instagram reach or Google traffic fears because it has 640 million monthly users and over 80 billion searches a month, with 96% of top searches being non-branded, giving bloggers a strong chance to show up.

    We break down Pinterest’s recent announcements, including brands being able to promote creators’ pins (opt-in) and the ability to link an Amazon storefront for simplified affiliate tagging, while emphasizing a blog-first strategy for ad revenue and email list growth. We cover community chatter about traffic drops and why not to panic, and then we also explain what Pinterest is rewarding now. We share pacing guidance, using the same URL, video pins, collage pins, and practical scheduling options like Pinterest’s native tool, as well as Tailwind, and Buffer.

    WHAT WE GET INTO:

    → The Pinterest Presents 2026 news, decoded for bloggers (visual search + shopping engine, AI tools, Amazon affiliate tagging)

    → What the new algorithm (TransActV2) rewards: fresh pins over repins, save-worthy over click-worthy

    → Pin ideas + hooks that actually get clicked (and keyword/SEO basics)

    → How to make MULTIPLE pins for one blog post, lead magnet, or landing page

    → Why Pinterest is the billboard that feeds your blog AND your email list

    → LIVE: we build 5 pins from your blog post on air

    👇 Are you on Pinterest for your blog — all in, barely, or not at all?

    TIMESTAMPS

    00:00 Why Pinterest Matters

    02:04 Pinterest Updates Overview

    03:58 Monetization Features

    05:58 Traffic Drops Reality

    07:50 Pinterest RPM Surge

    12:17 Live Q&A Strategy

    21:53 Cross Posting Tweaks

    31:30 What Pinterest Rewards

    36:54 Fresh Pin Cadence

    41:50 Hooks and Pin Types

    46:19 Video Pin Essentials

    46:48 Collage Pins Strategy

    48:07 Multiple Pin Angles

    50:01 Seasonal Pin Timing

    52:29 Repetition And Saves

    56:55 Always Add Destinations

    01:01:23 Pinterest As Search

    01:02:53 AI Images Warning

    01:04:45 Video Pins Boost

    01:06:03 Analytics That Matter

    01:09:20 Impressions Drops Fix

    01:11:20 Scheduling Tools

    01:13:38 Amazon Affiliate Links

    01:15:39 Monetizing Pinterest Traffic

    01:22:26 Design Testing Over AI

    01:34:36 Wrap Up And Next Week

    👇 JOIN THE FIX YOUR BRAND CHALLENGE:

    https://youtu.be/M8ZPlEzd_90

    💼 ABOUT THE BRANDING FIX:

    We're two solo bloggers documenting how we rebuild and future-proof our content and brand.

    🔔 New videos every Friday! Live co-working every Monday at 10am EST.

    🎧 Also available wherever you get your podcasts.

    Visit our website: https://www.thebrandingfix.com

    FREEBIES TO GET STARTED:

    - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

    - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

    Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    Show more Show less
    1 hr and 38 min
  • Your old blog posts are a goldmine, but here's how to actually update them so they bring traffic
    23 Oct 2026

    Everyone's grinding to publish NEW blog posts while their biggest asset rots: the posts they already have. Most old posts didn't fail because they were old — they failed because they were thin, and in 2026 thin content is a death sentence (AI does thin better than you ever will). The good news: updating those posts is the highest-ROI move you can make. In this live coworking session we show you exactly how we take a post from thin to unskippable.

    WHAT WE GET INTO:

    → Why updating an old post beats writing a new one

    → Filling posts with experience + opinion — including the case FOR and AGAINST

    → Getting specific about who the reader is and their real intent

    → Building the "rabbit hole": internal links that pull readers deeper into your blog

    → Clean heading structure (one H1, H2s, H3s — and why you rarely need H4)

    → LIVE: we audit your old posts on air

    👇 When did you last UPDATE an old post (not publish a new one)? Be honest.

    TIMESTAMPS

    00:00 Stop Chasing New Posts

    00:26 Thin Content Is Dead

    01:06 Old Posts Are Gold

    02:15 Why Updates Beat New

    05:03 Audit Your Content Catalog

    11:54 Keep Growth Not Perfection

    20:17 Three Step Update Test

    24:36 Step Two User Intent

    27:47 Step Three Rabbit Holes

    33:41 Opinions Build Your People

    36:16 Hot Take Community Fear

    37:43 Canceled Creator Dilemma

    38:36 Art Versus Artist

    40:20 Internet Bubble Reality

    40:51 Boundaries And Backlash

    41:53 Why Drama Travels

    42:57 Blog Update Recap

    44:42 Real Photos Over AI

    46:30 Prioritize With Search Data

    47:25 Pinterest Next Week

    48:18 Interlinking With Intent

    49:37 Track Updates In Sheets

    51:03 Drop Low RPM Freebies

    54:40 Rebrand And Archive Old Content

    57:40 Funeral For Content Pillar

    59:35 Lead Magnet Reality Check

    01:00:48 Focus Your Niche Clusters

    01:02:09 Final Wrap And Next Steps

    👇 JOIN THE FIX YOUR BRAND CHALLENGE:

    https://youtu.be/M8ZPlEzd_90

    💼 ABOUT THE BRANDING FIX:

    We're two solo bloggers documenting how we rebuild and future-proof our content and brand.

    🔔 New videos every Friday! Live co-working every Monday at 10am EST.

    🎧 Also available wherever you get your podcasts.

    Visit our website: https://www.thebrandingfix.com

    FREEBIES TO GET STARTED:

    - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

    - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

    Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    Show more Show less
    1 hr and 4 min
  • The only email lead magnets that will get people to stay and look forward to your emails every week
    16 Oct 2026

    You were told to "build an email list!" So you added a "Subscribe to my newsletter" box and got crickets. But after marketers ruined email for everyone, email isn't broken even though YOU get annoyed with your own inbox. But the reality is nobody wants to subscribe to a newsletter.

    They'll hand over their email for ONE thing: something specific, instantly useful, and worth their time. But getting them to stay and look forward to your emails? That's a whole other ball game.

    In this live coworking session, we break down the lead magnets that actually work in 2026 (hint: not another PDF guide, checklist, or printable), how to get people to sign up without becoming the creator who won't stop pushing their freebie, and how to get people engaged so they stay. So we'll show you how to turn your lead magnet into a journey that gives subscribers a quick win, builds a relationship, and makes them want to stay. We also break down how to structure the journey, keep the core information on your blog, link each email to relevant posts, and set up segments/tags and automated workflows (or manual updates for longer journeys). We also share promotion ideas (carousels, reels, Pinterest) and workshop examples from viewers in different niches.

    WHAT WE GET INTO:

    → Why "subscribe to my newsletter" fails, and what the lead magnet trade really is

    → The 3 lead magnets that work now: email mini-courses, challenges, and do-it-with-me journeys

    → Why a journey beats a static PDF every single time (they leave knowing YOU)

    → Where the sign-up lives: landing pages, embed forms, tasteful pop-ups

    → How to promote by DOING it, not selling it — plus Pinterest + the Instagram GRO auto-DM play

    → LIVE: we turn your freebie idea into a journey on air

    👇 What does your sign-up say right now? Drop it; we'll fix it live.

    TIMESTAMPS

    00:00 Why Newsletters Fail

    01:06 Lead Magnet Journey Shift

    02:35 Inbox Overwhelm Reality

    06:13 Live Chat Examples

    09:54 Challenges Email Frequency

    13:27 Blog Versus Email Value

    17:35 Stop Gating Downloads

    20:34 Lead Magnet Brainstorming

    24:35 Mini Courses Challenges

    31:35 Where Signup Lives

    31:55 Setup Landing Workflow

    36:36 Promotion Mindset

    38:07 Promote Without Selling

    38:28 Carousel Hooks That Convert

    41:16 Show Your Daily Challenge

    43:25 No Pitch Needed

    44:32 Pinterest Promotion Layer

    45:20 Welcome Email Journey

    46:32 Workshop Teacher Pain Points

    49:48 Advanced Topics Versus Beginners

    52:46 Monthly Challenges As Newsletter

    01:00:10 Nine Day Business Challenge

    01:02:08 Make Your Sewing Angle Specific

    01:04:55 Do It Even With Two

    01:07:35 CTA Fatigue And Value

    01:11:59 Teacher Burnout Support Systems

    01:12:45 Burnout To Motivation

    01:14:11 Lead Magnet Focus

    01:15:40 Five Day System

    01:16:55 Promote With Visuals

    01:18:14 Mindset Over Templates

    01:19:22 Emails Link To Blog

    01:24:24 No Gatekeeping Content

    01:25:22 House Party Content Model

    01:30:59 Two Sewing Lead Magnets

    01:33:53 Build Evergreen Brand

    01:37:34 Welcome Series Basics

    01:40:51 Next Steps

    👇 JOIN THE FIX YOUR BRAND CHALLENGE:

    https://youtu.be/M8ZPlEzd_90

    💼 ABOUT THE BRANDING FIX:

    We're two solo bloggers documenting how we rebuild and future-proof our content and brand.

    🔔 New videos every Friday! Live co-working every Monday at 10am EST.

    🎧 Also available wherever you get your podcasts.

    Visit our website: https://www.thebrandingfix.com

    FREEBIES TO GET STARTED:

    - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

    - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

    Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    Show more Show less
    1 hr and 42 min
adbl_web_anon_alc_button_suppression_t1
No reviews yet