We end season one of The Big Apple by PRSA NY by welcoming the iconic Richard Edelman to the show. As the CEO of Edelman, the world’s largest PR firm, Richard has redefined what it means to build trust, engage audiences, and drive social impact through strategic communications. You don’t want to miss the season finale!

PR WEEK’s Steve Barrett joins host Sandra Fathi to discuss the latest industry trends, actionable advice on navigating the fast-paced NYC PR landscape, and what it takes to stand out in today’s competitive media environment. Whether you’re a seasoned pro or just starting in the field, this episode will provide the insider knowledge and inspiration you need to elevate your PR game.

This week’ episode explores how to handle PR for some of the most iconic companies in the arts including Lincoln Center and The Metropolitan Opera. Rebecca Kim joins Sandra Fathi to explore what goes into creating powerful PR strategies for iconic theater and music institutions. Discover the behind-the-scenes stories, challenges, and creative tactics that drive the success of these renowned cultural powerhouses.

Correction: Rebecca Kim is a graduate of Boston College, not Rhode Island University and Syracuse University, as stated in the introduction.