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The B Sides

The B Sides

De : Ariel Sterman
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Exploring the strategic and tactical decisions made by founders, operators, and investors from inception through IPO. In each episode, Ariel Sterman from Bessemer Venture Partners is joined by a special guest to share his/her perspective on a specific topic they encountered at some point during the entrepreneurial journey.Ariel Sterman Direction Economie Management et direction
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    Épisodes
    • Let's Talk About Founder Mental Health | Tzahi Weisfeld and Yariv Ganor
      Aug 23 2023

      Founders will talk about their gym regimens and yoga practices, but rarely do we hear about the mental health struggles many entrepreneurs encounter along their journey. In this episode we hear from Tzahi Weisfeld, GM of Intel Ignite, and Yariv Ganor, Startup Psychologist, as we explore the need to destigmatize Founder Mental Health issues and encourage all parties in the startup supply chain to engage in the discussion.

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      33 min
    • Building a Startup M&A Strategy | Ophir Reshef, CFO Yotpo
      Mar 5 2023

      Mergers and Acquisitions are typically done by larger, more established companies. But in recent years, growth-stage startups have flexed their muscles in executing small acquisitions, whether to drive TAM expansion, accelerate product roadmaps, or strategically enter a new market/geography. In this episode, Ophir Reshef, CFO of Yotpo, describes how and why the Centaur ran an M&A strategy from its early days, and the many factors that other startups should consider when pursuing a similar route. Disclaimer: this episode was recorded just before the fundraising ecosystem hit the brakes. 

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      31 min
    • Crafting Your Narrative | Carmel Yoeli, CEO and Founder Atreo
      Feb 7 2023

      Telling the right story is no less important than developing a world class product. In this episode, Carmel Yoeli, CEO of Atreo, a leading Narrative Design Agency in Israel, describes how to hone in on the right micro and macro narrative as you build your company. Crafting the right message not only to drive effective external customer communciation, but also to develop a cohesive and comprehensive vision to drive your business forward. 

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      36 min
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