Is AI making marketing better, or just making the internet noisier? In this episode, Matthew and Chris examine LinkedIn’s crackdown on generic AI content, YouTube’s new view metric, and Meta’s push to measure chatbot ROI.

They also unpack the “anti-slop premium,” the performance cost of content that merely feels machine-made, and the growing demand for unmistakably human perspective. Matthew shares how an AI-generated book cover got him permanently banned from a marketing forum, while Chris argues that AI works best as the nail gun, not the finish carpenter. The conversation moves from transparency and creative ownership to a chatbot that replaced a broken Oura Ring in two days, before ending on a more unsettling question: what happens when machines learn to fake culture and mischief too?

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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net