The Adventure Boom: Inside the ATAS Numbers with Claire Brighton
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The Adventure Boom: Inside the ATAS Numbers with Claire Brighton
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Albania up 550%. Africa more than doubling. And a core customer who might just be getting younger.
Fresh from this week's ATAS conference, James Clarke and Andy Herrington are joined by Claire Brighton, Managing Director of the Association of Touring & Adventure Suppliers, to unpack the data everyone was photographing.
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