Couverture de The Tech Aunties Podcast Seasons 1 & 2

The Tech Aunties Podcast Seasons 1 & 2

The Tech Aunties Podcast Seasons 1 & 2

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In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future.

Seasons 1 & 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this link. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found here.

Economie Marketing et ventes
Épisodes
  • S1E1: Meet the Tech Aunties

    S1E1: Meet the Tech Aunties
    May 7 2023

    Hello world! Meet Angelia McFarland and Gina Rosenthal - the Tech Aunties. In our first episode we introduce ourselves, why we decided to start a podcast, and what we'll discuss in Season 1.

    Who's ready to have tea with the Aunties?

    Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

    See omnystudio.com/listener for privacy information.
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    Indisponible
  • S1E2: The road to Wussville - or Marketing's not so grand adventure

    S1E2: The road to Wussville - or Marketing's not so grand adventure
    May 24 2023

    Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is almost impossible to deliver the value we know we bring. How did we get here?

    Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

          See omnystudio.com/listener for privacy information.
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          29 min
        1. S1E3: What do we need to know about ChatGPT

          S1E3: What do we need to know about ChatGPT
          May 24 2023

          In our first technology episode, we set the table to talk more about AI.

          Show notes:

          1. What is ChatGPT? We talk very high level about how generative AI tools work. GPT = generative pretrained transformer, so this is a pretty cool technical innovation. It's not a magical mystical new tool. We keep it high level, but we talk about the components of an AI application to ground our future discussions about AI.
          2. We talk about some of the things ChatGPT can do well.
          3. We cover some of the unintended consequences of rushing to use AI on everything.
          4. You have to review the output of generative AI tools. Understand the dataset that was used to train the generative tool, and what the tool was trained to produce. Also, if you have ESG initiatives, it is important to understand the environmental impact, as well as the impact to the people who clean the data are treated.
          5. Should you be afraid of ChatGPT?

          We don't have a guest for this episode, but it will set the stage for the other technical episodes that we have planned. Please let us know what you think about ChatGPT on Techaunties.com or Instagram.

          See omnystudio.com/listener for privacy information.
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          31 min
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