Parker Kump has built Tuff Media, a performance marketing agency that helps some of Canada’s fastest-growing e-commerce brands scale through creative-led strategy. From cold DM’ing mentors as a student to managing million-dollar ad budgets, Parker shares how he turned curiosity and persistence into a thriving business.

In this episode, Parker talks about:

• The early bets that helped him launch Tuff from his parents’ basement
• How niching down created clarity and scale
• His simple framework for better team management
• The mental side of entrepreneurship no one warns you about
• Why founders should master the “hard part” before turning on paid ads

At just 22, Andrew Warburton has already transformed a childhood passion for lemonade stands into Peak Beverage Company, a craft soda brand using real BC fruit and clean ingredients. Named to BC Business’ 30 Under 30 and a graduate of the League of Innovators Labs, Andrew joins Jasmine to share the wins, setbacks, and lessons from building Peak out of his garage to getting cans onto retail shelves.

In this episode, Andrew talks about:

• Why speed isn’t everything when launching a startup
• The reality of creating shelf-stable, all-natural beverages
• How community and accelerators shaped his growth as a founder
• The balance between brand values and scaling sustainably
• His biggest mindset shift: stop waiting for permission

If you’re an early-stage founder, or just curious about what it takes to carve a place in a competitive market, this one's for you.

The first year in business rarely looks like the highlight reel. Behind the polished websites and carefully crafted founder stories, most of us are figuring it out in real time and the learning curve is steep.

If year one now, thinking about taking the leap, or just feeling nostalgic, this episode is for you.