"To truly be seen as the expert, think about the brand beyond the haircut… It's not what suits you wear; it's not how you do your hair. It's how you build the title & the subtitle and the way you launch your book." -Michael D. Butler

First-time author? That's the exact reason you need to start thinking about your brand! You are already an expert in your field. The only thing left to do is let the world know you exist. Michael teaches how to turn your book into a lead magnet and establish your authority as a professional and credible resource. You're meant to go global! Tune in for more practical advice and useful resources.

Highlights:

01:34 Be the Expert that You Are

03:24 The Best Way to Brand Your Book

05:08 Your Book is a Lead Magnet

"Books transform lives. Your books will do it." -Mark Victor Hansen

Can your story change the world? If you still have doubts that it can, tune in because today, your perception is about to change! In this episode, Michael sits with our first celebrity guest: the co-author of the International Best-seller, Chicken Soup for the Soul, Mark Victor Hansen. What do we know about the man behind this successful book? In this episode, Mark shares his ups and downs, insider tips, writing secrets, and priceless wisdom. Mark talks about the 3 structures and 3 principles to follow to make your book stand out, the significance of speaking & reading to your writership and book launch, how to get others to speak about your book, health tips for better writing, and how to become a better storyteller.

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Highlights:

02:11 The Question of Asking

08:18 Writing Secrets For First Time Writers

12:23 Can Your Story Change the World

19:57 Mark's Insider Tips & Wisdom

23:20 How to Get Others To Talk About Your Book

32:46 Better Health For Better Writing

35:52 How To Be A Better Storyteller

"You can do it. It's finally time for you to take the mic, write your book, and change the world!" -Michael D. Butler

You're not done yet! Being a published author is just the start of you impacting the world. It's time for you to stand up as an authority and deliver your message on different stages. Don't miss out on today's podcast as Michael shares how you can get yourself a load of speaking engagements where you can actually get paid!

Highlights:

01:45 How to Quickly Leverage Your Book

03:05 How to Get More Speaking Engagements

06:20 Where to Start