In one of the priciest real estate markets in the country, Greg Prugh runs a boutique, locally-owned brokerage in an industry increasingly dominated by national conglomerates. The Jackson native has guided the firm through nearly $2 billion in real estate transactions over the past 20 years. Prugh discusses what it takes to stand out in Jackson's hyper-competitive brokerage landscape and why knowing the market (and the buyers and sellers in it) better than anyone else is his edge. Prugh shares his thoughts on Jackson's affordable housing crisis, his concerns about Jackson's future as growth and pressure on the valley intensify and why he remains optimistic there's still real opportunity for ambitious new brokers who are willing to put in the time to master the art of the deal.

About Mountain Moguls:

Angel investor, former public company CEO and Jackson resident Alex Alimanestianu introduces “Mountain Moguls,” a new KHOL interview radio show and podcast exploring the history, strategy and personality behind homegrown businesses in the Tetons. Alimanestianu spotlights local entrepreneurs, founders and business owners, offering an unvarnished, inside view of the distinct challenges they face and the opportunities they pursue in this unique mountain town. The first five episodes feature deep-dive conversations with the leaders of Stio, Persephone, The Darwin Ranch, Prugh Real Estate and NoSo Patches.

They may be family, but when Oliver "Ollie" Klingenstein and his mother Kathy are working, it's strictly business. The duo runs Darwin Ranch, a historic and remote guest ranch tucked 25 miles in the Gros Ventre Wilderness. It’s a genuine digital detox, anchored by world-class food and wilderness with horseback riding, hiking and fishing. Ollie discusses. his counterintuitive path to growth: hosting fewer guests to deepen the experience, along with the ever-present risk of wildfire that comes with running a remote property in this landscape.

About Mountain Moguls:

Angel investor, former public company CEO and Jackson resident Alex Alimanestianu introduces “Mountain Moguls,” a new KHOL interview radio show and podcast exploring the history, strategy and personality behind homegrown businesses in the Tetons. Alimanestianu spotlights local entrepreneurs, founders and business owners, offering an unvarnished, inside view of the distinct challenges they face and the opportunities they pursue in this unique mountain town. The first five episodes feature deep-dive conversations with the leaders of Stio, Persephone, The Darwin Ranch, Prugh Real Estate and NoSo Patches.

Kelli Jones's idea for NoSo Patches took shape in the tram line at Jackson Hole Mountain Resort, where skiers kept asking about the homemade artsy repair patches on her gear. After realizing there was a business idea in selling her nylon fixes, she launched a crowdfunding campaign in 2016 that led to continual growth since – with her inventory now sold online and in thousands of stores around the country. Jones talks about her guiding philosophy of "people, planet, profit," and what responsible capitalism looks like in practice, from sustainable materials to the artists she partners with to design each patch.

About Mountain Moguls:

Angel investor, former public company CEO and Jackson resident Alex Alimanestianu introduces “Mountain Moguls,” a new KHOL interview radio show and podcast exploring the history, strategy and personality behind homegrown businesses in the Tetons. Alimanestianu spotlights local entrepreneurs, founders and business owners, offering an unvarnished, inside view of the distinct challenges they face and the opportunities they pursue in this unique mountain town. The first five episodes feature deep-dive conversations with the leaders of Stio, Persephone, The Darwin Ranch, Prugh Real Estate and NoSo Patches.