Jon Buret (@thewellroundedhuman) walks up to strangers outside McDonald’s in New York City and offers to pay for a healthier meal instead. In about a year, that idea has taken him from personal trainer to one of the city’s fastest-rising wellness creators. Now he’s taking it to schools.

In this episode of the Strong New York Podcast, Kenny sits down with Jon to talk about what it takes to build something real online, and what happens when people try to copy it.

In this episode:

- Why Jon got sick of food reviewing and the idea that changed everything
- Copycats, spoof videos, and protecting your ideas
- Why street approaches in NYC are one of the hardest jobs in content
- What working for yourself really looks like
- Feeding entire schools, expanding to other cities, and his stake in Menufit
- Jon’s Mount Rushmore of books and NYC restaurants, plus a burger debate

Connect with Jon Buret
Instagram: @thewellroundedhuman

Connect with Kenny and Strong New York:
Instagram: @kennysantucci
Instagram: @strongnewyork

Follow the Strong New York Podcast:
Instagram: @strongnewyorkpod

Chapters:
00:00 Trailer
01:00 Jon Buret on Copycats and Content Creation
07:04 From Personal Trainer to Food Creator
07:59 Why He Stopped Reviewing Restaurants
09:21 The Reality of Being a Full-Time Content Creator
14:06 Treating Content Like a Career, Not a Hobby
17:02 The McDonald’s Video That Changed His Direction
18:25 Talking to Strangers and Overcoming Rejection
21:04 Feeding Schools and Growing the Business
25:46 How Family Values Shaped His Career
29:33 The Best Advice Jon Received at 19
31:19 Books for Creativity, Consistency and Personal Growth
34:03 Manifestation and Positive Thinking
35:58 Jon and Kenny’s Favorite NYC Restaurants

For more raw, unfiltered, and strong conversations, subscribe to Strong New York to never miss an upload.

Follow us on Spotify for exclusive content:
https://open.spotify.com/show/7aZJACuPsaawNIbWTHUkBp?si=bbc2dde469e44982

This episode is sponsored by:
🔥 Celsius — the energy drink that fuels every Strong New York workout. Follow @celsiusofficial on Instagram for all the new flavors.
🩸 Marek Health — optimize your hormones, recovery, and performance at marekhealth.com. Use code KENNY for 10% off Diagnostics, Supplements, and Guided Optimization.
🤝 Founders Club — a trusted circle of 2,500+ builders across North America who share resources, open doors, and raise the bar for entrepreneurship. Learn more at FoundersClubOfficial.com.

#thewellroundedhuman #jonburet #strongnewyork

Dating apps are broken. Here’s how one CEO is fixing them, one HYROX blind date at a time.

This week, Kenny sits down with Rob Long, co-founder and CEO of Surf Dating, the official dating app of HYROX. They cover why swiping keeps you stuck, why your profile should be the most honest thing on your phone, and how blind dates in the HYROX start tunnel turned into the best content in fitness.

In this episode:

• Why “I’m not on apps” is a lie (60%+ of relationships now start digitally)
• Why Surf bet against AI matchmaking
• Landing the HYROX deal after bigger dating apps passed
• 9,000 applicants for 10 blind-date spots in New York
• Fitness as identity, community and the cure for loneliness
• What’s next: Rio, London, Brisbane and maybe Comic-Con

Chapters:
00:00 Why You're Using Dating Apps Wrong
00:41 Rob Long on Tinder, Grindr & Surf Dating
07:50 Dating App Privacy: Is Location Sharing Safe?
10:58 How HYROX Helps Singles Meet in Real Life
18:44 The Biggest Dating Profile Mistake: Chasing Likes
21:52 How Surf Dating Partnered With HYROX
28:50 HYROX Blind Dates: 9,000 Applicants for 10 Spots
36:08 Dating Profile Tips & Real Success Stories
39:28 AI Matchmaking vs. Real-Life Connection
46:04 CEO Leadership: Trusting Your Team & Letting Go
49:48 Dealing With Online Hate & Criticism
54:00 Interest-Based Dating: Finding Shared Hobbies
59:22 Why Friendship, Loneliness & Community Matter
61:05 Modern Dating Pressure: Marriage & Social Media
65:52 HYROX Love Stories & The Future of Surf Dating

Connect with SURF Dating
Instagram: @surfdating

Connect with Kenny and Strong New York:
Instagram: @kennysantucci
Instagram: @strongnewyork

Follow the Strong New York Podcast:
Instagram: @strongnewyorkpod

For more raw, unfiltered and strong conversations, subscribe to Strong New York to never miss an upload.

Follow us on Spotify for exclusive content:
https://open.spotify.com/show/7aZJACuPsaawNIbWTHUkBp?si=bbc2dde469e44982

This episode is sponsored by:
🔥 Celsius — the energy drink that fuels every Strong New York workout. Follow @celsiusofficial on Instagram for all the new flavors.
🩸 Marek Health — optimize your hormones, recovery, and performance at marekhealth.com. Use code KENNY for 10% off Diagnostics, Supplements, and Guided Optimization.
🤝 Founders Club — a trusted circle of 2,500+ builders across North America who share resources, open doors, and raise the bar for entrepreneurship. Learn more at FoundersClubOfficial.com

Michael Ramsay is the co-founder of STRONG Pilates, a rapidly growing boutique fitness brand that has expanded to more than 100 locations around the world.

He joins Kenny Santucci on the Strong New York Podcast to talk:
- Why most underperforming gyms have a leads, sales conversion, or retention problem.
- The biggest mistakes gym owners make when trying to scale.
- How STRONG Pilates uses presales and community building before a studio even opens.
- Why accountability, management, and the right operators are critical to running a successful gym.
- How Michael went from working in corporate and becoming an F45 franchisee to building STRONG Pilates.

Chapters:
0:00 Intro - Michael Ramsay
2:46 How Michael Ramsay Built STRONG Pilates to 130 Locations
5:19 Why Traditional Pilates Doesn’t Like STRONG Pilates
10:05 How STRONG Pilates Chooses Franchise Owners
14:20 From Broke at 25 to F45’s #1 Franchisee
20:26 How to Launch a Gym: Presales, Community & $1M Revenue
21:36 Boutique Gyms vs. Equinox & Life Time
27:53 Why Gym Owners Should Collaborate, Not Compete
31:05 Why Gyms Fail: People, Management & Accountability
38:08 The Gym Growth Playbook: Marketing, Leads, Sales & Retention
41:56 How to Build a Profitable Gym Business Model
48:57 Fitness Marketing in 2026: UGC, Influencers & Affiliates
52:00 Why Results Matter More Than Fitness Hype
58:03 The Fitness Brands Michael Ramsay Studies
60:00 Why Australia Produces So Many Fitness Brands
64:24 Why Long Island Is Crushing It + How to Expand Your Gym
69:48 Inside an $83M Fitness Franchise
74:08 The Future of Fitness: Longevity, Tech & Strength Training

Connect with Michael
Instagram: @ramslegit

Connect with Kenny and Strong New York:
Instagram: @kennysantucci
Instagram: @strongnewyork

Follow the Strong New York Podcast:
Instagram: @strongnewyorkpod

For more raw, unfiltered, and strong conversations, subscribe to Strong New York to never miss an upload.

Follow us on Spotify for exclusive content:
https://open.spotify.com/show/7aZJACuPsaawNIbWTHUkBp?si=bbc2dde469e44982

This episode is sponsored by:
🔥 Celsius — the energy drink that fuels every Strong New York workout. Follow @celsiusofficial on Instagram for all the new flavors.
🩸 Marek Health — optimize your hormones, recovery, and performance at marekhealth.com. Use code KENNY for 10% off Diagnostics, Supplements, and Guided Optimization.
🤝 Founders Club — a trusted circle of 2,500+ builders across North America who share resources, open doors, and raise the bar for entrepreneurship. Learn more at FoundersClubOfficial.com.