Cover of Stop the Slop: AI, Authentic Marketing & the Power of Community

Stop the Slop: AI, Authentic Marketing & the Power of Community

Stop the Slop: AI, Authentic Marketing & the Power of Community

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AI makes it easier than ever to create marketing content, but easier does not always mean better. This week, Aaron and Terry welcome B2B marketing expert, print industry advocate, and author Joanne Gore to talk about how poorly used AI can strip the personality out of your marketing, blur what makes your business different, and potentially send customers looking elsewhere. We’ll explore how print and decorated-apparel businesses can use AI without producing generic “AI slop,” why a strong messaging foundation matters before you ever write a prompt, and how the human behind the business still makes all the difference. Then we’ll turn from artificial intelligence to real connection. Joanne will share why industry associations, peer networks, and one-to-one relationships remain so valuable in an increasingly digital world, plus how business owners can get far more from membership than simply paying dues. We’ll also connect these ideas to Joanne’s book, Thriving in Chaos: Lessons Learned as a Corporate Marketer, and what decades of change have taught her about resilience, adapting without losing yourself, and building relationships that help us navigate both business and life. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/AZaQj0Nodco Dad Joke Aaron: Did you know the person who invented the Ferris Wheel never met the person who invented the Merry Go Round? They traveled in different circles AI Marketing Slop Aaron: Welcome to the show, Joanne. Tell our listeners a little bit about you and your journey in the industry. Terry: Let’s start with “AI slop.” What exactly do you mean by AI slop, and why should a print business owner care about it? Aaron: AI can produce a tremendous amount of content very quickly. Where do you see businesses going wrong when they start using AI as a content machine rather than as a marketing tool? Aaron: One of the biggest risks seems to be that AI-generated content makes a company sound just like everyone else. How does that actually drive customers toward the competition? Terry: What are some of the telltale signs that you’re looking at AI slop? Are there things that immediately make you say, “Yep, nobody proofread this”? Aaron: You talk about messaging playbooks as a foundation for getting better results from AI. What should a print company have in that playbook before it starts asking AI to create marketing content? Terry: Can AI actually help a small print business sound more human and differentiated or does that still require the human being behind the business? Aaron: Let’s shift gears to associations. You’ve been involved with industry associations and communities for years. Why should a business owner join an association when so much information and networking is available online for free? Terry: There’s an old saying that “membership has its privileges.” What are the privileges of association membership that business owners often overlook? Terry: How can someone get a real return on their association membership instead of simply paying dues and putting the association logo on their website? Aaron: If you could give a print business owner one thing to do tomorrow, one to “stop the slop” in their marketing? Terry: Joanne, where can people find you, learn more about your work, and continue the conversation after the podcast? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/bgrArmA4FHQ OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeDemystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.DTF Transfer ...
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