Most marketers are split testing the wrong things.

They'll spend hours changing designs, adding testimonials, adjusting colors, or rebuilding landing pages for a potential 5% improvement.

But what if changing ONE headline could increase conversions by 238%?

In this episode of the 2 Comma Club Podcast, John Marsch sits down with Forbes 30 Under 30 entrepreneur Johannes Flaudenhofer, founder of OptiMind, to break down how AI is changing conversion rate optimization and A/B testing.

Johannes built an AI-powered system that can analyze your landing page, identify the highest-impact opportunities, generate improvements, automatically split test them, track the results, and implement the winners.

And some of the results are wild.

We cover:

• The headline test that produced a 238% conversion-rate increase
• Why headlines can matter more than fancy funnel redesigns
• How AI can fully automate A/B testing
• How OptiMind decides what to test first
• Why you need roughly 100 conversions per month to properly A/B test
• How one thank-you page generated €4 million in revenue
• The funnel that produced enough leads for €75 million/year in potential sales
• Why results build your network better than networking
• How Johannes adapted when advertising costs suddenly doubled
• Why entrepreneurs need to test rapidly instead of guessing

If you're running paid traffic to landing pages, VSLs, webinars, SaaS offers, e-commerce funnels, or coaching and consulting offers, this conversation could completely change what you optimize first.

Connect with Johannes
OptiMind:
www.optimind.so/en
Instagram: @Jfladenhofer

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Follow John Marsch
Instagram / Facebook / TikTok: @john.marsch
LinkedIn: John Marsch

Timestamps
00:00 Meet Johannes Flaudenhofer
03:38 How a YouTube Video Led to His Biggest Client
06:17 The Profit-Share Offer That Changed Everything
09:06 Building Fully Automated AI Split Testing
10:45 Doubling Conversions With AI
13:49 Stop Split Testing Low-Impact Changes
14:55 The Headline That Increased Conversions 238%
17:02 Who Should Actually Be A/B Testing?
18:08 How AI Optimizes Your Funnel Automatically
21:34 The €4M Thank-You Page Strategy
26:43 How Johannes Is Marketing OptiMind
28:57 Stop Networking. Get Results Instead.
32:41 What to Do When Your Funnel Stops Working
52:24 The Business Advice Future Generations Need