When people brag about going viral, my first question is always: great, but how many of them are actually on your email list? That’s why I had to bring Rachel Traxler onto the show. To me, she’s the funnel girl of the photography industry, and she’s never once felt salesy doing it.

Rachel left her job at the Mayo Clinic cancer center to go full-time in photography in 2017, with no plan B. Her first step into education was a simple wedding party posing guide. Today she runs a 12-month coaching program that she’s been filling for five and a half years. Her big point: visibility means nothing if there’s nowhere for people to go next.

In this episode, we cover:

• Why Rachel was scared to start teaching, and the comment that changed her mind (her grooms loved it)
• How she found her niche in funnels, sales and lead generation
• Why one signature offer beats a menu of courses
• How a quiz with four results can run four custom funnels to one big offer
• Her Instagram setup: pinned posts that act as funnels, highlights that convert, and a 3-story series you can run every week
• How to talk about your freebie without saying its name (and without feeling salesy)
• What podcast hosts really want to see in your pitch

If you’re thinking about pivoting into education, or you have a freebie nobody seems to download, this one will give you a plan.

Find Rachel at www.racheltraxler.com/links or @racheltraxler on Instagram.

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For full show notes, visit the site HERE.

This podcast is edited and sponsored by my Find Freedom family