Stop Chasing Likes. Build Recommended Content.
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Stop Chasing Likes. Build Recommended Content.
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Why is your social media reach down, even when you are posting consistently?
In Episode 008 of The Lumin Signal, Kristina and Evan talk about the shift from follower feeds to relevance engines. LinkedIn has rebuilt its feed with AI-powered retrieval and recommendation models, Instagram strategy is increasingly shaped by sends, views, originality, retention, and searchable copy, and small businesses are still struggling to turn social media into leads, engagement, and consistency.
The practical takeaway: stop treating likes as the whole scoreboard.
This episode teaches the Recommended Content Test:
- Recognition: does the right person instantly know the post is for them?
- Usefulness: is there something worth saving?
- Transfer: would someone send it to another person?
- Conversation: does it invite a real reply?
- Consistency: does it build what your business wants to be known for?
The Lumin Signal is produced by Lumin Marketing Group for businesses that want clearer marketing, better storytelling, and practical AI support that compounds.
Disclosure: This podcast uses AI-generated voices with human-written, human-edited strategy and production from Lumin Marketing Group.