Stop Chasing Algorithms: Why Every Author Needs an Email Newsletter | Yrmis Barroeta
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Stop Chasing Algorithms: Why Every Author Needs an Email Newsletter | Yrmis Barroeta
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How many people could you reach by name if your book launched tomorrow?
That’s where my conversation with Yrmis Barroeta begins.
Yrmis shares her approach to building email newsletters and why authors shouldn't depend entirely on social media to reach their audience.
We talk about building an audience you actually own, growing a newsletter organically, the role of trust and consistency, using Substack, pre-selling books through email, and why you don't need to email your audience every day to stay connected.
We also talk about how authors can think about newsletters differently, including how fiction writers can use email to serialize their stories and build readership before a book is even published.
If you've been wondering whether you really need an email newsletter, or where to even begin building one, this conversation will give you a much clearer picture.
Stop chasing the algorithm. Start building relationships with people you can reach by name.