Spillin' The Tea
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Spillin' The Tea
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On this episode of Branding Rafi, Hector sits down with Alvaro Hernandez-Pelayo and Jimmy Nguyen, the duo behind Phoenix's Slain Studios and Crete Tea Room.
Alvaro and Jimmy share how a friendship dating back to high school turned into a partnership that helped build two recognizable local businesses. They break down Jimmy's journey as a self-taught nail artist, the early days of Slain Studios, and the challenges they never expected—from navigating city permits and construction to break-ins, flooding, and opening around the start of COVID.
They also discuss launching Crete Tea Room, building businesses through community and word of mouth, maintaining quality as you grow, and the importance of creating spaces people genuinely want to support.
Plus, they tell the story behind Slain's massive Halloween parties, including an event that brought out roughly 1,700 people, and why the support they've received from Phoenix has always been at the center of what they do.
A conversation about friendship, entrepreneurship, creativity, community, and figuring things out as you go.
