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Social Media for Social Impact

Social Media for Social Impact

De : Dr. Misha Kouzeh
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Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.

Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good.

Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to understand.

So whether you’re a marketer, a business leader, social entrepreneur, or someone who just believes social media can be more than doomscrolling — this podcast is for you.

Dr. Misha Kouzeh Economie Management Management et direction Marketing et ventes
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    Épisodes
    • Saving Our Home Planet: Inside Patagonia’s Social Media Philosophy

      Saving Our Home Planet: Inside Patagonia’s Social Media Philosophy
      Dec 19 2025

      In this episode of 'Social Media for Social Impact,' host Misha Ette discusses with Felipe Guzman, Patagonia's Social Media Lead, how the brand uses digital platforms to drive environmental activism and community engagement. The conversation covers Patagonia's mission to save the planet, their innovative campaigns like 'Vote Her' and 'Don't Buy This Jacket,' and their approach to staying authentic and values-driven in social media. Guzman shares insights on balancing brand risks, managing online backlash, and cultivating a loyal, values-aligned community. The episode also highlights Patagonia's upcoming 'Work in Progress' report, showcasing the brand's commitment to transparency and continuous improvement in sustainability.

      00:00 Introduction: Challenging Consumerism

      00:29 Welcome to Social Media for Social Impact

      01:29 Patagonia's Mission and Social Media Strategy

      02:18 Building Authenticity and Community

      08:15 Campaigns and Creative Strategies

      17:02 Navigating Online Backlash

      21:09 The Power of Community Stories

      23:38 Defining Success and KPIs

      25:41 Exciting Update: Work in Progress Report

      28:19 Tailoring Content Across Platforms

      30:52 Final Thoughts and Advice

      • Patagonia Work in Progress Report 2025: www.patagonia.com/progress-report

      I'm happy you're here! Like the show?

      · Leave a rating and review on your favorite platform

      · Drop comments or questions for future episodes

      · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
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      35 min
    • Purpose-Driven Community Building: Using Social Media to Spark Real Change

      Purpose-Driven Community Building: Using Social Media to Spark Real Change
      Dec 6 2025

      In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh welcomes Tim Parsons, Senior Advisor at Idealist, for an insightful conversation about transforming social media into a space for genuine community and social action. Tim shares his journey from facilitating community service programs to advocating for social impact with a focus on belonging and empathy. They discuss the importance of creating intentional online communities, reducing urgency, and fostering human connections through social media. Tim highlights innovative initiatives like Idealist's transformative role and The Nonprofit Hive’s community-building efforts. They also touch on the potential and challenges of generative AI in enhancing human connection and the importance of cultivating hope, agency, and belonging. This episode is a must-listen for anyone interested in leveraging digital platforms for meaningful social change.

      00:00 Introduction to Social Media for Social Impact

      0:41 Meet Tim Parsons: Purpose-Driven Leadership

      01:31 Tim's Journey: From Retail to Global Impact

      05:00 The Role of Idealist in Social Impact

      11:00 Building Intentional Relationships Online

      21:10 Highlighting Impactful Organizations

      24:20 Advice for Building Community and Belonging

      28:26 Generative AI and Human Connection

      34:38 Hope, Agency, and Belonging 36:37 Conclusion and Final Thoughts

      For more information about Tim's work and Idealist, visit www.linkedin.com/in/rookzero and www.idealist.org.

      Additional mention: https://thenonprofithive.com

      I'm happy you're here! Like the show?

      · Leave a rating and review on your favorite platform

      · Drop comments or questions for future episodes

      · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
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      37 min
    • Social Media Agency Secrets: AI Tools, Storytelling Strategy, and Impact Marketing That Works

      Social Media Agency Secrets: AI Tools, Storytelling Strategy, and Impact Marketing That Works
      Nov 22 2025

      In this episode of 'Social Media for Social Impact,' host Misha interviews Dorien Morin-Van Dam, founder of More in Media and host of Strategy Talks. They discuss the importance of storytelling in social media, especially for purpose-driven brands. Doreen shares her path from stay-at-home mom to strategist for small businesses and nonprofits, and she dives into the practical ways she uses AI for content planning and analytics. She also breaks down smart ad strategies, continuous testing, and the role community building plays in long-term success. Listeners will walk away with actionable tools and tips for managing content, crafting better stories, and using social media as a force for good.

      00:00 Introduction to Storytelling in Social Media

      00:38 Meet Doreen Morin-Van Dam: Founder of More in Media

      01:36 Doreen's Journey into Social Media Management

      03:34 Expanding Horizons: From Local to B2B

      05:22 The Role of AI in Social Media Strategy

      10:30 The Power of Storytelling for Purpose-Driven Brands

      16:18 Essential Social Media Tools and Analytics

      23:47 Effective Ad Planning and Organic Reach

      31:02 Networking and Community Building

      33:50 Conclusion and Final Thoughts

      For more information about Dorien's work, visit www.moreinmedia.com and tune into her podcast: Strategy Talks: https://www.moreinmedia.com/strategytalks

      I'm happy you're here! Like the show?

      · Leave a rating and review on your favorite platform

      · Drop comments or questions for future episodes

      · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
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      35 min
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