Smart Gets You Further - Smart tourism in small and medium sized cities
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Smart Gets You Further - Smart tourism in small and medium sized cities
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Most European cities are small or medium-sized, offering distinct identities and intimate connections between visitors and local life. In this episode, we explore what smart tourism looks like at the scale of smaller urban destinations and how they balance growth and authenticity with insights from three unique destinations:
Tartu (Estonia), a vibrant university city leveraging its 2024 European Capital of Culture legacy; Thessaloniki (Greece), a 2,300-year-old living city offering authentic, year-round cultural experiences; and Ghent (Belgium), a quirky Flemish destination proudly embracing its status as a hidden gem.
Speakers:
- Miia Maris Praks: Sustainability Coordinator, Visit Tartu, Estonia
- Kyriaki Oudatzi: General Director, Thessaloniki Tourism Organisation, Greece
- Vicky Van Daele: Coordinator of Marketing Communications, Press and MICE, Visit Ghent, Belgium
- Deborah De Lausnay: Marketing Coordinator, Visit Ghent, Belgium
Host: Misa Labarile, Policy Officer of the European Commission, DG MOVE
Find out more about smart tourism and the European Capitals of Tourism competition on the initiative website: An EU initiative to reward innovative and smart tourism in European Cities!