LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND WHICH PRODUCTS ARE ACTUALLY GROWING YOUR BRAND.

Your best-selling product might not be your most profitable. Your most viral product might not bring in repeat customers. And the product everyone associates with your brand might not be the one driving your long-term growth.

In this episode, I’m breaking down the three different roles products can play within your product suite: acquisition, revenue, and profit. From a skincare brand whose everyday deodorant outsells its viral mask to a client who pulled a product from ads despite generating sales, these examples reveal why looking at revenue alone can lead you in the wrong direction.

In this episode:

• Why your best-selling product might not be your biggest growth driver
• The three roles every product in your lineup needs to play
• How a viral product can grab attention without generating profit
• Why a skincare brand’s least exciting product can be its biggest seller
• The hidden reason customers might buy your most beautiful product only once
• The data that reveals which products are actually growing your business
• Why one client pulled a product from ads…even though it was making sales
• How to connect the right products to the right stages of your customer journey
• What to look at before cutting products from your lineup

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO KNOW HOW TO MAKE YOUR BRAND FEEL LUXURIOUS WITHOUT CHARGING LUXURY PRICES.

What if you could sell a $10 hand soap that feels like it should cost $100? That’s exactly the strategy behind LeNOSE, a new home fragrance brand launched by former Bubble Skincare executives. And there’s a lot more going on here than clever packaging.

In this episode, I’m breaking down how the team behind one of Gen Z’s most recognizable skincare brands is taking what they learned at Bubble and applying it to an entirely different industry. From customer psychology to aspirational branding, accessible pricing, and strategic distribution, this is a masterclass in building a brand around what people actually want.

In this episode:

• Why a $10 soap could become the next breakout consumer brand
• How to make an everyday product feel like a luxury purchase
• The branding mistake founders make when copying successful competitors
• Why “we’re cheaper” could be costing you customers
• The customer insight that could unlock your next big opportunity
• How LeNOSE is navigating Amazon, TikTok Shop, influencers, and profit margins
• The three factors that could make or break this brand
• What every founder should understand before choosing a price point

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU’RE TIRED OF CHASING SALES AND WANT YOUR BUSINESS TO FINALLY FEEL PREDICTABLE.

You know people want your products. You’ve had incredible sales months, a video that went viral, or ads that seemed to print money. So why does it still feel like you’re starting from scratch every time sales slow down?

In this episode, I’m breaking down the difference between making sales and building a business that consistently generates them. Because if your revenue depends on one winning ad, one influencer, or one viral moment, you don’t have a reliable sales system just yet.

I’m walking you through the three-part Grow, Nurture, Sell framework that helps you turn unpredictable sales spikes into a repeatable marketing system. So you can stop scrambling and start scaling with confidence.

In this episode:

• Why your best sales month might be hiding a bigger problem in your business
• The difference between a brand that can make sales and one that can reliably repeat them
• The three missing pieces that could be making your revenue feel like a roller coaster
• Why going viral is only the beginning and what you should do with all those new eyes on your brand
• The marketing mistake that leaves potential customers interested but not ready to buy
• How to spot the gaps in your customer journey before they cost you sales
• Why your best-performing content might not be the content that actually converts
• The simple framework that helps you know which marketing lever to pull when sales slow down
• How to build a reliable sales foundation before adding more channels and strategies
• What you need to understand about your marketing before you can scale toward seven figures
• Why the most effective marketing strategy isn’t necessarily the sexiest one
• How to stop relying on one ad, influencer, or viral moment to keep your business afloat

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige