Black Friday is the biggest revenue weekend of the year for retailers, and it’s also the most stressful. In part two of their BSE catch-up, Beate and Natascha go behind the scenes of how Boutique Skin Envie prepares for Black Friday and Cyber Monday (November 27 to 30). They cover why planning starts in August, how a campaign idea goes from a notepad to approved, and why every ad, email, text and web page now has to look like the same campaign. They also share why they have mixed feelings about the shopping frenzy.

💻 Book a virtual consultation with Boutique Skin Envie: https://bskinenvie.ca/

🛍️ Use code SKINTALKS15 for 15% off your first order

Connect With Us:

Hosts:

Beate Instagram → @beatevonhuene

Natascha Instagram → @nataschaschillinger

Our Website:

🌐 https://bskinenvie.ca/

Stay Connected:

New episodes every Wednesday

📱 Instagram → @skintalkspod

00:00 Intro

01:07 Welcome back and why Black Friday matters

03:58 Why we don’t love Black Friday

06:00 What success looks like for BSE

09:11 Starting the campaign in August

11:35 Presenting the idea and getting team feedback

14:00 Holiday shop, kits and advent calendars

16:44 How the campaign idea was born

18:13 Inspiration: Pinterest and female founders

21:46 Hiring plans: finance, warehouse and IT

28:09 Growing the business like turning a boat

29:12 Excitement for 2027, the office and becoming #1

In this solo episode of SkinTalks, Beate and Natascha, the mother-daughter founders of Boutique Skin Envie (BSE), explain why Canadian beauty brands are at the heart of their business. With over 70 Canadian brands on BSE, compared with about a dozen at Sephora Canada, they walk through their top picks in Canadian skincare, makeup, nail care, fragrance, sunless tanning and wellness.

💻 Book a virtual consultation with Boutique Skin Envie: https://bskinenvie.ca/

🛍️ Use code SKINTALKS15 for 15% off your first order

Connect With Us:

Hosts:

Beate Instagram → @beatevonhuene

Natascha Instagram → @nataschaschillinger

Our Website:

🌐 https://bskinenvie.ca/

Stay Connected:

New episodes every Wednesday

📱 Instagram → @skintalkspod

00:00 Intro

01:43 Why We're Obsessed With Canadian Brands

03:37 Canadian Skincare & Nail Favorites

07:03 Home, Intimacy & Fragrance Picks

10:45 Hand Care, Makeup & Face Masks

15:00 Face Tape, Face Cloths & Sunless Tanning

17:53 Hydrinity & Hypochlorous Acid Mist

20:05 Canadian Alternatives & At-Home Skin Tools

21:24 From Founder-Led to a Real Team

26:00 Growing Pains, Coaching & SOPs

30:06 Bringing Content In-House & Investing in SkinTalks

34:29 BSE App 2.0, an Investment Year & What's Next

Skincare trends come and go, but the habits that keep your skin healthy and your energy up are usually the least glamorous ones. In this confession episode, Beate and Natascha share the daily routines, small systems and mindset shifts they actually rely on, from sticking to one skincare routine to protecting their sleep. They explain why a full routine from one brand works better than mixing products, and what they’re doing in the treatment room, from microneedling to Botox and the shift toward more natural results.

💻 Book a virtual consultation with Boutique Skin Envie: https://bskinenvie.ca/

🛍️ Use code SKINTALKS15 for 15% off your first order

Connect With Us:

Hosts:

Beate Instagram → @beatevonhuene

Natascha Instagram → @nataschaschillinger

Our Website:

🌐 https://bskinenvie.ca/

Stay Connected:

New episodes every Wednesday

📱 Instagram → @skintalkspod

Chapters

00:00 Intro

01:48 Brands we're highlighting

02:38 Why unsexy habits matter

03:44 Skincare: one routine, no brand hopping

10:16 Microneedling, Botox and treatments

16:17 Movement after baby

18:11 Lifting weights, protein and walking

26:25 Morning routines

34:37 Protecting your sleep

40:42 Why we quit alcohol

47:00 Structuring your week

54:21 Slowing down