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Side Projects Podcast

Side Projects Podcast

By: with Clara Malley Eli Williams and Trey Taylor
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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.


Hosted by Clara Malley, Eli Williams and Trey Traylor.

Find video episodes on YouTube.

For questions, comments and inquiries: info@side-projects.co

Hosted on Acast. See acast.com/privacy for more information.

Side Projects
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Episodes
  • This Documentary Is the Psychopath-Off of the Year
    27 Oct 2026

    You Can See Everything, the new documentary from Nathan Fielder and Lance Oppenheim about the Theranos founder Elizabeth (or “Liz”) Holmes, has proven to be a real cultural moment — the biggest non-music documentary opening since Fahrenheit 9/11 in 2004.


    In this episode, Clara, Trey, and Eli discuss the enduring cultural curiosity surrounding Elizabeth Holmes, her domineering, coke-addled boyfriend Billy Evans, and why the film’s success and hype can be attributed to its stripped back production and secretive rollout.

    IG: @sideprojects__

    YouTube: @SideProjectsPodcast

    Substack: https://sideprojectsco.substack.com/

    Hosted on Acast. See acast.com/privacy for more information.

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    31 min
  • Liberté, Égalité, Cultural Strategé
    20 Oct 2026

    This week, Eli, Trey, and Clara are talking about what seems to be a growing existential crisis in the ill-defined world of “cultural strategy:” Who is it really for? What does it really mean? And as youth-led protests swell from Marseille to New Delhi, to what extent is “cultural strategy” helping to shape (or better) society in any meaningful, material way?


    We talk about Matt Klein’s recent “State of Cultural Strategy” poll, WGSN threatening to sue for “proprietary trend IP,” paying $1,000 to “define taste and culture,” industrial piping, and much more.

    IG: @sideprojects__

    YouTube: @SideProjectsPodcast

    Substack: https://sideprojectsco.substack.com/

    Hosted on Acast. See acast.com/privacy for more information.

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    27 min
  • Gentleminions for Tech Dweebs
    13 Oct 2026

    What’s one thing bringing high-flying Hollywood directors and regular Americans together en masse? Vilifying tech billionaires. Just as anti-tech populism is simmering to a boil ahead of the midterms, a slate of biopics and documentaries with hubristic tech billionaires—Elon Musk, Mark Zuckerberg, Sam Altman, and Elizabeth Holmes—are hitting the theaters. Eli gets Trey’s thoughts on The Social Reckoning, Musk, You Can See Everything, and Artificial, how much these movies will really do to change anyone’s mind, and whether or not “really good creativity” or structural change (like getting $$ out of politics) can help turn the tides.

    IG: @sideprojects__

    YouTube: @SideProjectsPodcast

    Substack: https://sideprojectsco.substack.com/

    Hosted on Acast. See acast.com/privacy for more information.

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    25 min
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