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Shop Fix Academy Podcast

Shop Fix Academy Podcast

By: Shop Fix Academy
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If your shop can’t run without you, something is broken. Shop Fix Academy Podcast is built on one belief: fix the owner, fix the shop. Hosted by Berg and Guy, each episode features real conversations with shop owners, advisors, technicians, and industry experts sharing what’s actually working: increasing car count and ARO, building dependable teams, creating systems that scale, and shifting from operator to leader. This is real-world execution from the people living it every day. If you’re still the one holding everything together, this is where that changes.Shop Fix Academy Economics Management Management & Leadership
Episodes
  • Why You're Working Harder, But Your Auto Shop Is Still BROKE | EP
    2 Nov 2026

    Working longer hours may seem like your solution, but it's actually the problem keeping you stuck. In this episode, Guy Roberts and Michael “The Berg” Rosenberger break down what it looks like to be time broke, money broke, or oftentimes both. They cover the warning signs that an auto repair business is slipping toward a cash-flow crisis. You'll learn why adding more cars can make a broken operation worse, which financial and operational numbers deserve your attention, and why the owner cannot remain the center of every sale, repair, decision, and customer problem. If your repair shop stays busy while your time and cash keep disappearing, this episode will help you identify the real constraint and start building a more profitable shop that doesn't depend on you for everything.


    Our Sponsors:Tekmetric is the all-in-one platform built specifically for auto repair—it's what modern, growth-minded shop owners are running on. https://auto.tekmetric.com/4g8XPX0 When Leads Near Me and Shop Fix Academy work together, auto repair shops win. When proven digital marketing combines with powerful coaching and a passionate community, the results are remarkable!Book your strategy session today. Mention code SHOPFIX and get $500 off your first month.https://leadsnearme.com/ShopFixPodcast/Our Products:If you want your shop to reach the next level, start with the person leading it and build your foundation with Shop Fix LITE.⁠https://shopfixacademy.com/shop-fix-lite?utm_source=sfa-podcast&utm_medium=podcast&utm_campaign=join-lite&utm_content=cta⁠Better leadership starts with learning what to do differently, so create your free training account and start putting proven Shop Fix strategies to work in your shop.⁠https://shopfixacademy.com/free-training?utm_source=sfa-podcast&utm_medium=podcast&utm_campaign=freetrainingaccount&utm_content=cta⁠Motivation can get you started, but growth takes continued execution, so see what’s coming up at Shop Fix Academy and get in the room for what’s next.⁠https://shopfixacademy.com/upcoming-events?utm_source=sfa-podcast&utm_medium=podcast&utm_campaign=sfa-events-2026&utm_content=cta

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    26 min
  • Stop Refusing Cars! This Is How Marketing REALLY Turns Into Profit | EP20 | Shop Fix Academy Podcast
    26 Oct 2026

    Most auto repair shop owners assume weak car count means they need more marketing, but sending more customers into a shop that isn't ready to say "Yes" can make the REAL problem even worse. Ryan Hillenbrand joins Guy Roberts and Michael “The Berg” Rosenberger to explain how better operations, stronger average repair orders, and a consistent customer experience have to come before aggressively buying more demand. Learn the marketing tiers a growing repair shop should work through, from the opportunities already available inside the business to professional digital marketing and the advanced tactics many owners jump into too early. Your repair shop needs to convert its marketing into sustainable revenue before deciding where the next marketing dollar should go.


    Our Sponsors:Tekmetric is the all-in-one platform built specifically for auto repair—it's what modern, growth-minded shop owners are running on. https://auto.tekmetric.com/4g8XPX0 When Leads Near Me and Shop Fix Academy work together, auto repair shops win. When proven digital marketing combines with powerful coaching and a passionate community, the results are remarkable!Book your strategy session today. Mention code SHOPFIX and get $500 off your first month.https://leadsnearme.com/ShopFixPodcast/Our Products:If you want your shop to reach the next level, start with the person leading it and build your foundation with Shop Fix LITE.⁠https://shopfixacademy.com/shop-fix-lite?utm_source=sfa-podcast&utm_medium=podcast&utm_campaign=join-lite&utm_content=cta⁠Better leadership starts with learning what to do differently, so create your free training account and start putting proven Shop Fix strategies to work in your shop.⁠https://shopfixacademy.com/free-training?utm_source=sfa-podcast&utm_medium=podcast&utm_campaign=freetrainingaccount&utm_content=cta⁠Motivation can get you started, but growth takes continued execution, so see what’s coming up at Shop Fix Academy and get in the room for what’s next.⁠https://shopfixacademy.com/upcoming-events?utm_source=sfa-podcast&utm_medium=podcast&utm_campaign=sfa-events-2026&utm_content=cta

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    23 min
  • How A Software Engineer Built A $1.5M/Month Multi-Shop Operation | EP19 | Shop Fix Academy Podcast
    12 Oct 2026

    A shop can stay busy yet still lose money when the owner doesn't know which numbers to track, which systems are broken, or what needs to change first. In this episode, Guy Roberts and Michael “The Berg” Rosenberger sit down with Matt Carlson, a former Microsoft software engineer who had never worked in a professional repair shop before starting his own. Matt eventually grew to five locations generating $1.56 million in one month! Matt breaks down how broken workflows, pay plans, and a lack of accountability kept his first shop stuck, and what happened when he finally began implementing the systems and coaching already available to him. Improving the way you operate doesn't require abandoning the purpose behind your shop. A strong mission can help attract the right employees, customers, and community. Learn how Matt turned operational chaos into scalable growth, while creating a cycle between business and nonprofit that makes a much larger impact beyond the shop.

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    23 min
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