Are you a coach or consultant who knows you should write a book, but you're not sure where to start, or whether your book idea will actually help grow your business?

In this episode, I sit down with publishing strategist Ally Machate to discuss why most business books fail before they're ever written, and how to make sure you write the right book that builds authority, attracts clients, and supports your long-term business goals.

You'll discover:

01:23 - How a book can become the foundation of your marketing strategy
02:52 - Using your book as a lead generator and trust-building tool
04:07 - Why authors are automatically perceived as authorities
05:48 - The costly mistake that causes many business books to fail
07:03 - A real-world example of writing the wrong book
11:00 - The five-step process for choosing the right book concept
12:00 - Starting with the end goal before writing a single chapter
13:00 - How to identify the audience your book actually needs to reach
14:25 - Finding the sweet spot between your expertise and your readers' needs
16:00 - Ally's positioning and publishing plan process
18:32 - Where to access Ally's free webinar, Don't Write the Wrong Book

Key Insights:

– A book is far more than a marketing asset. It can become the central source of content for your social media, videos, webinars, courses, and lead generation efforts

– Readers spend hours with your ideas when they read your book, making it one of the most effective ways to build trust before someone becomes a client

– Simply publishing a good book is not enough. The book must align with the specific business outcomes you want to create

– Many coaches and consultants write books that showcase stories or experiences but fail to demonstrate their expertise, methodology, or client results

– Before deciding what to write, get clear on what you want the book to do for your business: attract clients, generate speaking opportunities, establish authority, or support a new business direction

– The right audience for your book may not always be your ideal client. In some cases, it may be conference organizers, corporate decision-makers, or referral partners

– The strongest book ideas emerge where your expertise, your audience's needs, and your business goals intersect

– Publishing decisions such as format, pricing, and distribution should be driven by the strategic purpose of the book, not personal preference

🎁 Free Resource Mentioned:

👉 Don't Write the Wrong Book Webinar:
https://thewritersally.com/

Thanks for listening to the Seven-Figure Life-Fulfillment podcast.

🎁 Claim Ken's free gift — Find out how ready your business is for another $20K revenue per month. Take the Revenue Growth Readiness Scorecard.
👉🏻 https://scorecard.kensteven.com/ken-ldxawjii

Are you a coach or consultant who is struggling to incorporate AI into your business?

In this episode, I sit down with AI implementation expert Chad Owen to explore how to create AI Agents that take over operational tasks in your business to both save you personal time and grow your revenue.

You'll discover:

00:57 - Why systems and automation are a key business growth driver
02:37 - What an AI Agent is and how it differs from using ChatGPT
04:30 - Typical day-to-day operational tasks that AI Agents can do on autopilot
07:05 - How AI Agents can grow revenue, cut costs, and save time
10:16 - The trick to ensuring AI Agents don't make mistakes
13:20 - How to build an AI Agent in an afternoon
16:07 - The way to create time freedom in your business
18:28 - How to connect with Chad to get a free AI Agent

Key Insights:

– Using ChatGPT for writing and brainstorming is level one. AI agents that run your operations are a completely different game

– You can't scale what you can't repeat. If you personally touch every part of your business, you have a demanding job, not a business

– The right places to start with AI are the tasks draining the most time and energy, not the work only you can do

– Never automate the core of your coaching. Instead, automate everything around it so you can show up fully for clients

– AI agents can grow your revenue and cut costs simultaneously. They are not just a time-saving tool

– Trust in AI has to be earned. Start with one small, contained task and build from there, just like onboarding an intern

– You can build a functional AI agent in an afternoon that saves 3 to 5 hours a week

– The coaches and consultants who embrace AI agents first, not just as writing assistants but as operational team members, will reclaim their time and scale without growing their headcount

🎁 Free Resource Mentioned:
👉 Free AI Agent: https://stimulus.io/

Thanks for listening to the Seven-Figure Life-Fulfillment podcast.

🎁 Claim Ken's free gift — Find out how ready your business is for another $20K revenue per month. Take the Revenue Growth Readiness Scorecard.
👉🏻 https://scorecard.kensteven.com/ken-ldxawjii

Are you a woman solopreneur who's feeling stuck and overwhelmed in your business?

In this episode, I sit down with Lillian Eilers, an entrepreneurial strategist and creator of the WOOOSH app, to uncover the hidden mindset blocks that keep solopreneurs stuck on a revenue plateau, even when they're working longer hours than ever before.

You'll discover:

01:04 - Why mindset is the foundation of business growth
02:05 - How Lillian tripled her revenue by reframing one core belief
04:10 - The Tabletop Technique for reframing limiting beliefs
05:17 - How to spot your limiting beliefs (they aren't obvious)
08:31 - The trick for overcoming a limiting belief
09:40 - The WOOOSH method: turning obstacles into stepping stones
10:44 - Behavior change can happen with the 21 Day Unstoppable Challenge
15:05 - Wooosh your way to a business success mindset
17:14 - How to access Lillian's tools and coaching

Key Insights: Revenue plateaus aren't always a tactics problem. They might be a mindset problem. Fix your mindset first, and everything else can compound from there to create growth in your business.

🎁 Free Resource Mentioned:
👉 The WOOOSH App: https://woooshlife.com/

Thanks for listening to the Seven-Figure Life-Fulfillment podcast.

🎁 Claim Ken's free gift — Find out how ready your business is for another $20K revenue per month. Take the Revenue Growth Readiness Scorecard.
👉🏻 https://scorecard.kensteven.com/ken-ldxawjii