The Outdoor Brand Spending $1 MILLION On Ads (Every Month)

You could've heard a pin drop at Outdoor Media Summit when Brian Davis told the audience his brand spends one million dollars on ads every month. But how did he get here? In this week's episode, we got to dive into Brian's history of launching and building brands - and the conversation that followed did not disappoint.

Show Notes:

Brian Davis: https://www.linkedin.com/in/briandavisinnovates/

Hollow Socks: https://hollowsocks.com/

Fix It Sticks: https://store.fixitsticks.com/

Back Bottle: https://backbottle.com/

Zach Stuck: https://x.com/zachmstuck

Zach's Agency: https://www.homesteadstudio.co/

Josh Haskins (New GM): https://www.linkedin.com/in/jthaskins/

Scheels: https://www.scheels.com/

BPC - Brand, Product, Content:

Wahoo Bike: https://www.wahoofitness.com/devices/indoor-cycling/smart-bikes

Fanttik X10 Ace Mini Bike Pump: https://amzn.to/4pYICKZ

Founders Podcast - Kevin Kelly: https://www.youtube.com/watch?v=RUKafK3xCfY

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

How To Write A Book About Running

Raziq Rauf is the author behind "This Is Running" a new book that comes out in a few short months. Raz is also the author behind Running Sucks on Substack, and in this episode we dig into the process of becoming a published author, along with all the necessary hurdles to get over the hurdles to making it happen.

Show Notes:

Raziq Rauf: https://www.linkedin.com/in/raziqrauf/

This Is Running (Book): https://amzn.to/3O7h1Ke

Running Sucks (Newsletter): https://www.runningsucks101.com/

Batsford Publishing: https://www.batsfordbooks.com/

David Miller (Photographer): https://www.instagram.com/davidmiller.photography/

Brandon Leonard: https://semi-rad.com/

Like The Wind: https://www.likethewindmagazine.com/

Chuck Palahniuk Substack: https://chuckpalahniuk.substack.com/

Grant Wall (Journalist): https://en.wikipedia.org/wiki/Grant_Wahl

Sabrina Little - The Examined Run: https://amzn.to/3LGvFHQ

Duhkha: https://buddho.org/dukkha-the-unsatisfactoriness-of-existence/

BPC - Brand, Product, Content:

"The Running Ground" - Nicolas Thompson: https://amzn.to/4qLgbl6

Paperclip.cc: https://www.thepaperclip.cc/

Greeking Out (Nat Geo): https://www.nationalgeographic.com/podcasts/greeking-out

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Alex Mather and his team at Eternal are building a platform that addresses long term health of active, athletic people looking for a proactive approach. In this episode, we dug into the lessons Alex learned while being an early employee at Strava, founding The Athletic (as well as exiting it) and it all played into his latest venture.

Show Notes:

Alex Mather: https://www.linkedin.com/in/alexemather/

Eternal: https://www.eternal.co

The Athletic: https://www.nytimes.com/athletic/

Strava: https://www.strava.com/

Rebecca Rusch: https://www.rebeccarusch.com/

Mel Strong: https://www.linkedin.com/in/melanie-strong/

Next Ventures: https://www.nextventures.com/

BPC - Brand, Product, Content:

Oura: https://ouraring.com/

Nuclear War (Book): https://amzn.to/4jRGT8Z

Semafor - Jonah Weiner: https://www.semafor.com/article/10/14/2025/blackbird-spyplane-jonah-weiner

The War Of Art (Book): https://amzn.to/45nir9z

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia