Season #5: Episode #5
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Season #5: Episode #5
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Everything in marketing rests on foundations - and this episode is about getting them right. I cover what it really means to have a meaningful purpose, vision and values, why your internal culture is the foundation of your marketing (not separate from it), and how to run events that people actually remember.
I also share a story from Dubai that I haven't been able to stop thinking about - and what an infinity pool on the fiftieth floor taught me about brand experience.
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