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Screen Wars

Screen Wars

By: Michael Beach
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Summary
 Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://stateofthescreens.com© 2026 Screen Wars Economics Marketing & Sales
Episodes
  • 51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

    51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market
    30 Aug 2023
    Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest in...
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    23 min
  • 50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

    50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere
    23 Aug 2023
    Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners. Want the latest insights from around the...
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    20 min
  • 49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

    49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting
    9 Aug 2023
    Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs. Want the latest in...
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    35 min
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