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We celebrate the We Don’t Care Club energy, ditch some performative rules, and get honest about the things we still struggle to release. Inspired by the brilliant Melani Sanders, this conversation moves from what we don't care about, to what we wish we didn't care for, and what matters most.

• naming the silly rules we drop and why it frees time and energy
• admitting what we still care about and unpacking conditioning
• weight, confidence and the thinness happiness myth
• ageing, hair, roots, filters and integrity over polish
• why women’s appearance standards persist and how we push back
• values-led living and leadership as daily behaviour
• honouring elders, healing family patterns and staying present
• endometriosis, painful periods and speaking up for care
• the two lists exercise for focus and clarity

Let us know what you find. Let us know, send us messages, send us, um, you know, join us on Instagram and TikTok and let us know how you're getting on. And of course, if you've got any questions, we're always here for that. We do want to invite listeners to go check out, you know, the woman who's inspired us today, which is Milani Sanders. Check out the We Don't Care Club, which is just hilarious, known for its humanity, hilarity, and honesty

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Headlines love a villain, and too often she’s a woman. We dive into a high‑profile family feud not to trade gossip, but to trace the pattern beneath it: the siren myth that dumps blame on women while absolving men as heroes or innocents. From crisis PR to school‑gate rumours, we connect the dots between brand narratives, media incentives, and the quiet costs of living inside a story written for public consumption.

We talk about:
• historic and royal parallels that scapegoat women
• weddings as flashpoints for older unresolved conflicts
• personal stories of gossip, trolling and reputational harm
• the cost of image management and crisis PR cycles
• sovereignty, values, and holding firm boundaries
• calling men into accountability without vilifying women
• practical ways to opt out of gossip and choose discernment

Drawing on years in PR and decades coaching clients through change, we explore how image management hardens into control, how weddings become flashpoints for long‑brewing tensions, and why setting limits in adulthood can look like betrayal when a legacy brand expects constant compliance. Along the way, we map the historical lineage from Yoko Ono to Wallis Simpson to modern royals, showing how institutions survive by scapegoating women and smoothing men’s agency out of the frame.

This conversation is practical as well as cultural. We share tools for resisting the rumour mill: verify before you share, ventilate in trusted spaces, and step back from threads designed to inflame. We talk sovereignty, values, and what it means to say no without shouting. We name the emotional toll of trolling and the double standards around women’s bodies, menopause, and leadership. And we come back to accountability, insisting that equality means holding everyone to their choices, not outsourcing responsibility to wives, mothers, or girlfriends.

If you’re ready to see past the spectacle and choose a kinder, clearer story, press play. Then tell us where you spot the siren myth in your world, share this with a friend who loves thoughtful conversations, and leave a review so more people can find the show.

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Dr. Nneka Nwokolo, is the co-founder of NewWoman Health, an online and in-person clinic offering holistic menopause care. She is also an Honorary Consultant Physician in Sexual Health and HIV at Chelsea and Westminster Hospital in London.

She is passionate about addressing taboos around sexual health and raising awareness of menopause among women as well as in the general population and is particularly interested in understanding the different menopause experiences of women of diverse backgrounds. Other interests include the sexual and reproductive health of women living and ageing with HIV, and the impact of menopause on HIV, as well as increasing the participation of women in research.

We name shame, trade myths for facts, and build a practical plan for safer, more joyful sex in midlife with consultant physician Dr Nneka Nwokolo. From STI testing and consent scripts to menopause changes and redefining intimacy, we get honest and give tools.

• modern HIV facts and why it matters
• rising STIs in older adults and asymptomatic risk
• condoms as baseline safety in new relationships
• how to ask partners for testing with simple scripts
• home testing versus clinic visits and when to go in
• perimenopause, dryness, pain and local oestrogen
• redefining desire, responsive arousal and “good enough”
• building intimacy outside the bedroom for better sex
• shifting shame with open talk and shared responsibility

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Webinar : Empowering Women Leaders. 5 strategies to close the gender gap. Join us.