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Saturday Morning At The Salon

Saturday Morning At The Salon

De : Tracey McPheron
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 Are you having a hard time marketing your business? Do you need extra tips to grow your business? Are you a salon owner struggling with growth? Join Bryan & Tracey, owners of Trademark Salon, for business advice & digital marketing tips. Grow your salon business or thrive as an independent contractor. From building your brand to mastering social media, from optimizing your website to leveraging online reviews, Bryan and Tracey cover it all.Tracey McPheron Direction Economie Management et direction
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    Épisodes
    • Old School, Still Strong: Traditional Marketing Tactics That Still Work for Salons

      Old School, Still Strong: Traditional Marketing Tactics That Still Work for Salons
      Aug 9 2025
      In a world of Reels, hashtags, and TikToks, is there still room for old school marketing in your salon strategy? Absolutely. In this episode of Saturday Morning at the Salon, we're breaking down the traditional marketing methods that still move the needle — think referral programs, direct mail, community partnerships, and good ol' word-of-mouth. You’ll learn: ✔ Why traditional marketing builds deeper trust ✔ How to modernize old-school tactics for today’s client ✔ Practical ideas you can implement this week to fill your books Whether you're a salon owner or stylist growing your clientele, this episode will inspire you to combine the best of both worlds — digital and traditional — for lasting success.
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      16 min
    • Effective Marketing Strategies for Salons

      Effective Marketing Strategies for Salons
      May 3 2025

      In this conversation, Tracey McPheron and Bryan Perry discuss the current state of their salon business, focusing on marketing strategies, managing client reviews, and pricing models. They emphasize the importance of community engagement and effective advertising while addressing challenges such as false reviews and the need for proper pricing strategies. The discussion also touches on the significance of retail products in enhancing overall sales and the necessity of having a user-friendly booking system for clients.


      Chapters


      00:00 Introduction and Current Events

      08:37 Marketing Strategies and Challenges

      18:19 Pricing Models and Business Strategies
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      16 min
    • Combating Burnout in the Beauty Industry

      Combating Burnout in the Beauty Industry
      Apr 26 2025

      Summary


      In this episode, Tracey McPheron and Bryan Perry discuss the changes happening at Trademarks Salon as spring approaches, including adjustments to availability to combat burnout. They emphasize the importance of maintaining a healthy work-life balance, the realities of salon ownership, and the need for a supportive environment for stylists. The conversation also touches on hiring practices, mentorship opportunities, and the current economic climate affecting the beauty industry. Ultimately, the focus is on fostering strong client relationships and defining success beyond financial gain.

      Takeaways


      Spring brings changes to salon availability.

      Burnout is a significant concern in the beauty industry.

      Salon ownership requires hard work and dedication.

      Creating a supportive environment is crucial for stylists.

      Mentorship is key for new stylists entering the industry.

      Understanding economic trends can help salon owners adapt.

      Client relationships are vital for business success.

      Success is defined by the growth and satisfaction of stylists.

      Work-life balance is essential to prevent burnout.

      The salon's mission is to treat others with respect and care.


      Chapters


      00:00 Spring Changes at the Salon

      02:53 Managing Burnout in the Beauty Industry

      05:53 The Reality of Salon Ownership

      08:49 Finding Balance Between Work and Personal Life

      12:10 Creating a Supportive Salon Environment

      14:53 The Importance of Mentorship and Growth

      17:50 Understanding Economic Trends in the Beauty Industry

      21:11 Core Values and Success in Salon Business
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      24 min
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