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SEO 101

SEO 101

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SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

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  • SEO 101 Ep 528: AI Assisted SEO Competitor Analysis, The Ghost Citation Problem, and More AI SEO Insights

    SEO 101 Ep 528: AI Assisted SEO Competitor Analysis, The Ghost Citation Problem, and More AI SEO Insights
    Apr 29 2026

    In this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI-assisted SEO competitor analysis, the Ghost Citation Problem in AI search results, and evolving strategies for brand mentions versus citations.

    They also discuss Google’s “Read More” links, Bing Webmaster Tools’ new AI reporting features, click-through rates with AI overviews, and Google’s back button hijacking crackdown.



    Advertising Inquiries: https://redcircle.com/brands

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    32 min
  • SEO 101 Ep 527: Back Button Hijack Penalties Begin, Core Rollout Over, Review Rules Confuse Businesses

    SEO 101 Ep 527: Back Button Hijack Penalties Begin, Core Rollout Over, Review Rules Confuse Businesses
    Apr 15 2026

    In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the March 2026 Google Core Update, Google’s crackdown on back button hijacking, a Search Console impressions bug, changes to spam report policies, and quirky new review guidelines. They also discuss local SEO post updates, Data Studio’s rebranding, and the mysterious 418 "I'm a teapot" error.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
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    20 min
  • SEO 101 Ep 526: AI Bots Dominate Traffic, Google Algorithm Updates, and Local SEO Developments

    SEO 101 Ep 526: AI Bots Dominate Traffic, Google Algorithm Updates, and Local SEO Developments
    Apr 2 2026

    In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the March 2026 Google core and spam updates, the surge of AI bot traffic, optimizing for AI agents, ChatGPT ad revenue, citation trends in AI search, Google’s crawling limits, Gemini-powered Ask Maps, location sharing features, and a new service to remove unfair Google reviews.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
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    30 min
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