S7C2A4 What is captive product pricing?
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S7C2A4 What is captive product pricing?
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Summary
Season/Course 7: Pricing Strategy
Chapter 2: Product Mix Pricing
Abstract 4
What is captive product pricing? captive product pricing is a pricing strategy devised to attract a large volume of customers to a one-time purchase of a lower-priced core (or main) product that requires accessory (or captive) products for the main product to function. Let's understand this marketing concept in more detail in this episode.
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