Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Hiring the wrong coach costs you money, and it costs you time you never get back.

In this episode of “Run a Profitable Gym,” John Franklin talks with Two-Brain mentor Brian Bott, who runs three gyms in New Jersey that bring in over $1.5 million a year in revenue, with coaches who have stayed for a decade or more.

Brian explains what he screens for, how he onboards new coaches, how he pays them and what he does when a hire goes wrong.

He also shares how to decide who to hire first, how to find candidates without relying on job boards and how to keep quality consistent across multiple locations.

Tune in to learn how to hire right the first time and build a team that wants to stay.

Links

Full-Time Coach Calculator

Gym Owners United

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0:00 - Why a bad hire makes gym owners afraid to hire again

0:53 - How a three-location gym structures its coaching team

4:17 - What to look for when hiring a coach

6:57 - How new coaches are onboarded on the floor

9:32 - Where to find great coaches for your gym

13:03 - How to post the job and structure coach pay

20:21 - What to do when a hire doesn’t work out

23:12 - How to keep great coaches for years

28:58 - Who to hire first and how to hand off clients

36:42 - How to keep coaching quality consistent across locations

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Tres Kennedy charged $150 a month for personal training plus unlimited group classes. He thought no one in his small Alabama town would pay more.

In this episode of “Run a Profitable Gym,” John Franklin sits down with Two-Brain mentor Tres Kennedy to talk about packaging, pricing and handling objections.

Tres explains how he moved from giving away his on-ramp to prescribing coaching at nearly double the price, and what happened to his gym’s close rate, staff pay and retention.

Then John and Tres role-play a real consultation, working through the objections gym owners hear most: “I need to think about it,” price pushback and “I need to talk to my spouse.”

Tune in to learn how to charge what you’re worth and keep the sale moving when a prospect hesitates.

Links

Full-Time Coach Calculator

Gym Owners United

Book a Call

0:00 - How he first priced and packaged his gym

2:37 - His offer today and the fear of charging more

5:41 - His average prospect and what changed after raising prices

10:04 - Building conviction and checking your pricing

13:10 - Objection-handling role-play

16:34 - Framing the solution and presenting the price

19:18 - Handling “I need to think about it” and price objections

25:00 - Standing firm when prospects want something cheaper

31:50 - Handling “I need to talk to my spouse”

34:25 - Advice for owners who struggle to charge what they're worth

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Nearly 60% of gym owners say not earning enough is their biggest struggle, more than double the number who say staffing is the problem.

According to Chris Cooper, the fix is hiring, but only if you hire in the right order.

In this episode of “Run a Profitable Gym,” Chris explains why the order of your hires matters more than how many people are on your payroll.

He shares the story of the first hire that taught him how buying back your time actually works, and why the right hire isn’t the one that feels most urgent.

Chris shows you how to figure out what you’re really paying yourself per hour, which task to hand off first and how to plan what you’ll do with your reclaimed time so each hire pays you back.

Tune in to learn how to hire in a way that puts more money in your pocket.

Links

Full-Time Coach Calculator

Gym Owners United

Book a Call

0:00 - Why hiring is really about your paycheck

0:59 - The cleaner story that taught buying back your time

2:30 - The one number every hire gets measured against

3:50 - Hire for the cheapest task you’re still doing yourself

5:22 - Where most hires quietly fail

5:43 - The 2.5x rule before you post the job ad