On today's episode of Roll Call, Brian and Josh welcome Rob DiMartino, co-founder and Chief Evangelist at Finalsite, to unpack a truth school leaders are feeling in real time: your digital presence isn't marketing anymore — it's your first campus visit.

Rob breaks down how independent schools can honor tradition without living in the rearview mirror, and why the strongest brands aren't built on slogans like "small classes" and "great community" (because everyone says that). Instead, schools win by getting unapologetically clear on their pillars of value, telling human stories that create trust, and designing a digital journey that helps families actually feel the experience before they ever book a tour.

The conversation also gets practical — from why "digital-first rebrands" have flipped the traditional order of branding, to the canaries in the coal mine leaders should watch for (data silos, too many vendors, weak engagement cadence), and how to audit your strategy through Rob's simple framework: Purpose, People, Platforms, Process.

This is a must-listen for heads of school, admissions, marketing, and advancement teams who want to grow enrollment, improve retention, and build community by owning their story — authentically.

Show notes:

00:00 - Introduction to Rob DiMartino

03:25 - Tradition vs. innovation: honoring history without living in the past

07:19 - Brand vs. engagement: why relevance matters more than slogans

10:11 - Breaking the "small classes & great community" messaging trap

12:10 - Turning student outcomes into authentic digital storytelling

15:19 - Mission fit, admissions pressure, and the retention risk schools ignore

21:11 - Why schools shifted from agencies to owning their digital platforms

29:01 - Auditing your digital strategy: Purpose, People, Platforms, Process

31:31 - AI, demographics, and protecting a school's true value proposition

37:09 - Lightning Round

Learn more about Finalsite and Rob DiMartino: https://www.finalsite.com/

This episode is sponsored by REACH Boarding

This episode is sponsored by REACH Boarding, an award-winning, feature-rich boarding school management tool used by over 400 schools in five continents to manage risk, increase efficiency, and improve communication in boarding school management.

To learn more about REACH Boarding, its features and integrations, visit www.reachboarding.com

Empowering the Future of Independent Education & Boarding School Management

Thanks for tuning into this week's episode of Roll Call, don't forget to share your favorite episodes with your colleagues on social media to help us spread the word and help more education professionals stay at the forefront of independent education and boarding school management techniques to empower the future of the education environment.

On today's episode, Brian and Josh welcome Mike Johnson, founder of Clearpath and veteran security professional to the pod, whose work with schools worldwide highlights a critical truth: you can't secure a campus with hardware alone.

Mike makes the case that true safety is social, emotional, and physical — and that many schools over-invest in the physical while underestimating what's happening inside classrooms, hallways, and online.

For Mike, safety starts with connection: teachers who notice, counsellors who are empowered, and students who are given language and channels to raise concerns.

Together, the group discusses how to design age-appropriate drills for four-year-olds and teenagers alike without creating unnecessary fear, how to include students as genuine stakeholders in safety planning, and why debriefing drills is just as important as running them.

This is a thoughtful, people-first conversation for school leaders who want their safety programs to protect wellbeing as much as buildings.

Show notes:

00:00 - Introduction to Mike Johnson

04:14 - Why Schools Are Unprepared

06:43 - Social Media, Mental Health & Modern Safety

08:34 - The Risk Venn Diagram: Assets, Threats & Vulnerabilities

10:38 - Probability vs. Impact

14:14 - The Training Gap

17:13 - Safety Belongs in the Mission Statement

18:47 - Removing Fear with the "Even If…" Mindset

21:07 - Access Control: The #1 Vulnerability

24:01 - Success Stories from International Schools

27:41 - Technology ≠ Safety

30:39 - Drills Must Reflect Reality

32:59 - Lightning Round:

42:30 - Closing Thoughts

Learn more about Clearpath and Mike Johnson: https://clearpathepm.com/

This episode is sponsored by REACH Boarding

This episode is sponsored by REACH Boarding, an award-winning, feature-rich boarding school management tool used by over 400 schools in five continents to manage risk, increase efficiency, and improve communication in boarding school management.

To learn more about REACH Boarding, its features and integrations, visit www.reachboarding.com

Empowering the Future of Independent Education & Boarding School Management

Thanks for tuning into this week's episode of Roll Call, don't forget to share your favorite episodes with your colleagues on social media to help us spread the word and help more education professionals stay at the forefront of independent education and boarding school management techniques to empower the future of the education environment.

Roll Call is back! Hosts Brian Murray and Josh Symonds sit down with Becky Donovan, Risk Management Consultant at AJ Gallagher, whose work with schools across North America is transforming how educators think about risk, relationships, and readiness.

Becky's refreshing approach puts people first — she believes effective risk management begins with empathy, communication, and proactive culture. Together, the trio explore how schools can prepare for crises, update outdated policies, manage reputational threats, and navigate emerging risks like AI use, cyber safety, and student data privacy.

From on-the-ground stories of real incidents to reflections on leadership, trust, and humanity in the face of crisis, this episode is an engaging look into how schools can move from reactive to proactive risk prevention — and why "Don't Hesitate, Delegate" should be the new mantra for every educator.

Show notes:

00:00 - Introduction to Becky Donovan

01:00 - Human-First Response to Crisis

03:10 - Why Relationships Matter in Risk Management

06:10 - The Hidden Gaps in School Risk Planning

08:30 - Updating Codes of Conduct (and Why It Matters)

10:30 - Specialized Codes for Specialized Contexts

14:00 - Making Risk "Manageable" for Teachers

15:30 - Brian's Field Trip Story and Lessons Learned

20:00 - When the Unexpected Happens

25:00 - AI, Cybersecurity, and Data Privacy in Schools

30:00 - Blanket Permissions vs. Informed Consent

34:00 - Emerging Risks for Schools

36:00 - Social Media, Reputation & Crisis Response

40:00 - Data, Consent, and Collaboration

Connect with Becky Donovan: https://www.linkedin.com/in/rmwithbecky/

Aj Gallagher: https://www.ajg.com/

This episode is sponsored by REACH Boarding

This episode is sponsored by REACH Boarding, an award-winning, feature-rich boarding school management tool used by over 400 schools in five continents to manage risk, increase efficiency, and improve communication in boarding school management.

To learn more about REACH Boarding, its features and integrations, visit www.reachboarding.com

Empowering the Future of Independent Education & Boarding School Management

Thanks for tuning into this week's episode of Roll Call, don't forget to share your favorite episodes with your colleagues on social media to help us spread the word and help more education professionals stay at the forefront of independent education and boarding school management techniques to empower the future of the education environment.