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Most leaders think they communicate well. Most employees would tell you otherwise.

In this episode of Recruitment and Beyond, Ewan is joined by Julie Moulsdale, founder of Perceptive Communicators, who is celebrating 20 years of helping organisations use communication to hit real commercial goals. Before Perceptive, Julie spent 15 years working with brands including IBM, PwC and RBS Group.

Julie and Ewan get into why internal comms is so often treated as an afterthought, and what that costs you in trust, retention and reputation. They cover:

• Why it's almost impossible to over-communicate during change
• What to say when you can't tell the whole story yet
• Closing the gap between your employer brand and what people actually experience
• How leaders who aren't natural communicators can still set the tone
• The three biggest mistakes in crisis communications
• Why you can't manufacture goodwill when you suddenly need it
• Three practical priorities for HR teams looking to strengthen communication

If you lead people, work in HR or are trying to build a culture that holds up in the tough times as well as the good, this one is for you.

Connect with Julie on LinkedIn or visit perceptivecommunicators.co.uk.

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What does it mean to build a successful business while considering the impact on people, communities and the environment?

In this episode of Recruitment and Beyond, Ewan Anderson is joined by Jayne Saywell, sustainability consultant and founder of Black Skies Blue, to discuss the growing role of B Corp certification and why sustainability is becoming a key business consideration rather than a standalone initiative.

Drawing on her background in banking, accountancy and sustainability, Jayne explains how businesses can move beyond treating ESG as a tick-box exercise and instead use it to better understand risks, opportunities and long-term growth. She also shares insight into Edinburgh B Corp 500, an initiative aiming to create a thriving network of purpose-driven businesses across the city.

The conversation explores why sustainability is increasingly becoming a commercial issue, how organisations can embed it into everyday decision-making, and the role finance professionals are playing as reporting requirements continue to evolve. Jayne also highlights the connection between employee engagement, retention, governance and business performance, and explains why building a better business does not have to come at the expense of growth.

Whether you're a business leader, finance professional or simply interested in how organisations can create lasting impact, this episode offers practical advice on where to start and how small changes can lead to meaningful results.

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What does it really mean to be your authentic self at work, and why is it so difficult early in your career?

In this episode of Recruitment and Beyond, Gill Ogilvie, Managing Director at Will Rudd, shares her experience of navigating a traditionally male-dominated industry.

Gill shares her journey through a traditionally male-dominated industry, reflecting on the pressures many people feel early in their careers to fit in rather than stand out. From trying to blend in on construction sites to ultimately embracing what makes her different, she offers a powerful perspective on why authenticity is not always easy but is essential for both personal growth and organisational success.

We explore the relationship between confidence and authenticity, the influence of early experiences and societal expectations, and why creating environments where people feel able to express themselves is so important. Drawing on insights from Brene Brown, Gill discusses ideas such as vulnerability, trust, and standing on your own sacred ground as a foundation for leadership and culture.

This episode offers practical reflections for leaders and individuals alike, from having difficult conversations and setting boundaries, to building networks that give you the confidence to make informed career choices.

If you want to build a more inclusive, high performing culture, or gain the confidence to be yourself at work, this episode offers practical insight you can apply straight away.

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