Episodes

  • Jon Cook Building Loyalty: Lessons for Newsrooms From the Brand World

    Jon Cook Building Loyalty: Lessons for Newsrooms From the Brand World
    21 Oct 2026
    Jon Cook, Global CEO of VML and CEO of WPP Creative, talks with Randy Picht about what journalism can learn from how brands work with creators, build trust and grow their communities. They cover why treating your brand like a person makes it more relevant, how to win the attention wars, and how newsrooms can build direct relationships with audiences as AI changes how people find news.
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    36 min
  • Liz Kelly Nelson: Building the business behind creator journalism

    Liz Kelly Nelson: Building the business behind creator journalism
    30 Oct 2026
    Project C founder Liz Kelly Nelson has spent years studying the reporters who trade newsroom mastheads for their own bylines, and this year she's tackling their biggest shared problem: building a sustainable business.
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    27 min
  • Kelly Ann Scott: ​Making vertical video work for your newsroom

    Kelly Ann Scott: ​Making vertical video work for your newsroom
    17 Sep 2026
    Houston Chronicle editor-in-chief Kelly Ann Scott talks about her newsroom’s efforts to get comfortable with creator journalism and vertical video. You might be surprised to hear what reporting team is leading the charge.
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    25 min
  • Adriana Lacy: A framework for newsroom-creator partnerships that actually works

    Adriana Lacy: A framework for newsroom-creator partnerships that actually works
    17 Sep 2026
    Consultant Adriana Lacy built the STEPP framework — standards, transparency, engagement, platform native, and public service — to help newsrooms and independent creators collaborate ethically, and it's now being used across the country.
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    24 min
  • It’s all about the original content

    It’s all about the original content
    17 Jun 2026
    Gray Media news executive and experienced anchor/reporter Lee Zurik has seen AI’s power as an investigative tool and time-saving asset in broadcast news — when implemented responsibly.
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    27 min
  • Watching the AI agents and bots

    Watching the AI agents and bots
    17 Jun 2026
    Gavin King, founder of AI agent and bot traffic analytics platform Known Agents, says news organizations should be tracking and monetizing the bots that now make up half of all web traffic.
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    29 min
  • Building an AI foundation for your newsroom

    Building an AI foundation for your newsroom
    17 Jun 2026
    From the controversial frontier of AI-generated images to the importance of defending against invasive data scrapers, veteran news marketer and AI consultant Jon Accarrino talks frankly about strategies that can keep newsrooms ahead of the curve.
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    28 min