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Question Authority

Question Authority

By: Fairing (formerly EnquireLabs)
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Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.© 2025 Fairing (formerly EnquireLabs) Economics Marketing & Sales Science Social Sciences
Episodes
  • Conversion Rate Optimization With Drew Himel

    Conversion Rate Optimization With Drew Himel
    22 Jul 2021
    We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com
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    20 min
  • Shane Pittson: Quip Head Of Growth & Marketing

    Shane Pittson: Quip Head Of Growth & Marketing
    7 Jul 2021
    We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
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    17 min
  • Customer Experience with Alex Genov

    Customer Experience with Alex Genov
    23 Jun 2021
    We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
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    23 min
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