In this episode of the Pure Digital Passion podcast, I sat down with Alice Ndung’u, Head of Apple Marketing at Redington Kenya, and Jacob Kyalo, Apple Certified Trainer, to unpack everything you need to know about the Redington sticker — the black label found on Apple iPhone boxes across Kenya.

We dove deep into what the sticker actually represents for consumers: a mark of authenticity, a 24-month warranty, 6-month accidental damage cover for the iPhone, and a verification system that’s fast and reliable. Whether you’re buying an iPhone, a MacBook, or an iPad, the Redington sticker makes a real difference in terms of long-term value and peace of mind.

Expect insights on:

✅ How to verify a Redington-authorized device

✅ Coverage for cracked screens and liquid spills

✅ Transferability of warranties when gifting or reselling

✅ Consumer trust and after-sales support in Kenya

00:00 – Intro and Apple loyalty journey

01:28 – Introduction of guests from Redington

03:12 – What the Redington sticker means

05:40 – Warranty and damage cover explained

08:25 – Why device-based warranty matters

10:10 – Verifying your device with the sticker

13:32 – iPhones, iPads, and Macs: all covered1

6:05 – Audience questions answered

18:20 – Final thoughts and summary

Whether you're an Apple enthusiast or a business investing in tech, this episode is a must-watch or listen to better understand why the Redington sticker is fast becoming a game-changer in Kenya’s Apple ecosystem.

I was recently a guest on the Casually Human podcast with Martin Kigondu for an in-depth and candid conversation covering my 25+ year journey in technology, digital marketing, entrepreneurship, personal branding, and the rise of Artificial Intelligence in Kenya and Africa.

Hosted in the intimate upstairs space at Sugar Bowl — the creative home built by Betty Musyoki, who worked at Dotsavvy nearly two decades ago — this conversation felt both nostalgic and transformational. It brought together personal history, professional evolution, and the larger digital story of Kenya.

We explored everything from my early years in Mombasa, coding on a Sinclair ZX Spectrum, to navigating the early Internet boom in Nairobi, founding Dotsavvy, reinventing the business through multiple digital shifts, and now embracing the age of AI.

This conversation also includes a serendipitous post-recording moment with Kevin “Wyre” Waire, who joined the podcast right after me — revealing his surprising world as a technology entrepreneur before delivering an intimate unplugged performance at Sugar Bowl.

Special thanks to David “DJ Delite” Muriithi, who amplified the session online, and Wanja Gikonyo, who came specifically to support the recording.

If you’re passionate about Kenya’s digital history, entrepreneurship, creativity, personal branding, or the future of AI, this is an episode worth watching and/or listening.

00:00 — Introduction
01:12 — Setting the stage at Sugar Bowl & the Betty Musyoki connection
02:20 — Growing up in Mombasa: curiosity, family values & early influences
04:35 — The Sinclair ZX Spectrum: learning to code at age 11
06:58 — Moving to Nairobi & entering the early Internet industry
09:40 — Africa Online, KenyaWeb & the digital awakening of Kenya
12:05 — Joining 3Mice Interactive & early digital agency life
14:22 — Founding Dotsavvy: moonlighting, opportunity & risk
16:10 — The realities of entrepreneurship: thin margins, resilience & reinvention
18:50 — Working with Opera, InMobi & Naspers/Dealfish: expanding perspective
21:00 — Kenya’s digital transformation: fibre, social media & mobile-first life
24:30 — COVID-19 & the acceleration of digital adoption
26:45 — Dotsavvy’s evolution: from websites to digital strategy & transformation
29:30 — Personal branding: blogging, podcasting & the power of storytelling
32:20 — LinkedIn, X (Twitter) & shaping digital narratives
34:45 — AI & the future of digital work: storytelling + AI as new core skills
37:50 — Why the next generation must master both creativity & technology
40:10 — A surprise encounter with Wyre & his world as a tech entrepreneur
42:00 — Creativity, platforms & the future of digital expression in Africa

In this episode of the Pure Digital Passion podcast, I was joined by Fethi Amara, Senior Executive at Planet Group International (PGI), for a deep and inspiring conversation on the invisible but powerful engine behind Africa’s digital transformation: Enterprise Content Management (ECM) and Business Process Management (BPM), now enhanced with AI.Fethi shared over 30 years of experience, from Arabizing foundational computing systems in the 90s to leading cutting-edge AI integrations at PGI across telecoms, banking, energy, and government in Africa and beyond. Together, we unpacked the challenges of managing enterprise data, building user-centric digital solutions, and the maturity gaps many organizations must bridge.From design thinking to agentic AI, legacy-free leapfrogging to digital chaos, this episode is an essential listen for any digital transformation leader operating in or focused on Africa:00:00 – Intro: Digital chaos & ECM’s role in Africa02:00 – Fethi Amara’s career journey & Arabizing tech in the 90s07:00 – Design thinking and localization in enterprise tech11:50 – The strategic advantage of being based in North Africa16:00 – What intelligent content management really means22:30 – How AI automates and classifies enterprise documents25:00 – ECM vs. BPM: turning documents into automated workflows29:40 – Telecoms & managing Africa’s data explosion33:30 – AI, compliance & digital maturity assessments37:25 – Mission-critical content management in energy and engineering40:20 – How modern ECM platforms embed AI natively45:35 – Global partnerships and PGI’s integrator model51:45 – Africa is NOT behind: success stories in Nigeria and Rwanda58:20 – Cloud-native advantage and leapfrogging legacy01:01:30 – Advice to African CEOs: Start with maturity. Start with users.👉 Watch and listen now to understand how Africa can go further, faster—with the right digital foundations. 🔗 Learn more: https://www.planetgroupint.com#DigitalTransformation #ContentManagement #ECM #AI #Africa #PlanetGroupInt