Pulse Check: Where Campaigns and Tech Stand Heading Into the Midterms
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Pulse Check: Where Campaigns and Tech Stand Heading Into the Midterms
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This week, Eric Wilson is the guest. Right after Labor Day, Eric joined Prompt.io president Farz Sokhansanj on Prompt.io's Pulse Check webinar to take stock of where campaigns and technology stand heading into the midterms.
They cover the four kinds of Americans campaigns are trying to reach, and why only about 9% of them are the ones actually talking about politics. Whether 2024 really was the "podcast election," and why podcasts haven't worked down the ballot. How AI is showing up in this cycle's ads, and why it should be spice, not the whole meal. The 42% of Republicans in toss-up races who don't have an issues page on their website, even as AI search leans on those pages. Why over-targeting leaves votes on the table. What voters actually mean when they ask for a candidate who's "authentic." And why vendors need to be building case studies right now.
As Eric puts it: the winner isn't the person with the most views. It's the person with the most votes.
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