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Profit Insights

Profit Insights

By: Alex Franklin
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Profit Insights is the podcast for Private Equity professionals who want sharper thinking on the decisions that protect and grow enterprise value.


Hosted by Alex Franklin, founder of Ithaca Cyber Security and Penpole, a specialist healthcare digital transformation consultancy, each episode will give actionable takeaways from the worlds of Private Equity, Cyber Security, and Operational Excellence to deliver insight that adds value to your investment decisions and protects portfolio value.


From fractional CISO and DPO strategy to leadership frameworks, hiring decisions, and the business philosophy that separates elite organisations from the rest, Profit Insights covers the full spectrum of what it takes to maximise returns and manage risk in today's environment.


Episodes include in-depth interviews with industry leaders across Private Equity, Cyber Security, the NHS, and the NHS Supply Chain, alongside Penpole & Ithaca’s acclaimed written thought leadership, now brought to life in audio and video.


Whether you are a Operating Partner, Portfolio Company Executive, or investment professional navigating an increasingly complex risk landscape, Profit Insights gives you the frameworks, perspectives, and expert voices you need to make better decisions.

Subscribe now and visit ithacacybersecurity.com to find out how Alex and his teams can support you and your portfolio.

© 2026 Profit Insights
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Episodes
  • Profit Insights #10: Private Equity, Healthcare, and the Realities of the Deal with Rob Harvey
    10 Sep 2026

    "The closer you get to exit, the less predictable it becomes."

    In this episode Alex Franklin sits down with Rob Harvey, former CFO of EMED Group, one of the UK's largest PE-backed specialist healthcare transport businesses to explore what it really takes to scale, run, and successfully exit a Private Equity backed business in one of the most complex sectors in the UK economy.

    Rob brings over twenty years of CFO experience in healthcare, transport, and logistics to a conversation that covers the full arc of the PE journey from getting the right team in place and managing leverage responsibly, to navigating the final months of a transaction process that rarely goes exactly to plan.

    In this episode:

    → The role of private enterprise within the NHS and where it goes from here
    → Why failing fast leads to greater success within Private Equity
    → Why you cannot scale a business on spreadsheets alone
    → When leverage stops being a growth multiplier and starts destroying value
    → What the final months before exit actually feel like from the inside

    Work with Alex: ithacacybersecurity.com | penpole.co.uk
    Connect with Rob: linkedin.com/in/robjharvey

    Read all Profit Insights: https://www.ithacacybersecurity.com/insights/

    Work with Alex: alex@ithacacybersecurity.com

    penpole.co.uk | ithacacybersecurity.com

    Show more Show less
    51 min
  • Profit Insights #9: Why most cyber security problems are not really cyber security problems with Simon Brownhill of DWL Partners
    13 Aug 2026

    Most cyber security problems are not really cyber security problems. So what are they?

    In this episode, Alex Franklin sits down with Simon Brownhill, Director of DWL Partners and a cyber security leader with over thirty years of experience, to explore what genuinely effective security looks like in a mid-market Private Equity environment. Drawing on a career that began as a weapons engineer in the Royal Navy, Simon brings a practitioner's clarity to the questions that matter most to boards, Operating Partners, and portfolio company executives, from quantifying risk in pounds and multiples to the triggers that cause businesses to engage too late.

    Work with Alex: ithacacybersecurity.com | penpole.co.uk

    Connect with Simon: linkedin.com/in/simonbrownhill | dwlpartners.com

    Read all Profit Insights: https://www.ithacacybersecurity.com/insights/

    Work with Alex: alex@ithacacybersecurity.com

    penpole.co.uk | ithacacybersecurity.com

    Show more Show less
    53 min
  • Profit Insights #8: Establish a Compelling Vision. Logotherapy and the Five Whys.
    9 Jul 2026

    Why do great companies invest time and energy in vision statements, and what does a Holocaust survivor have to teach us about building one?

    In this episode, Alex Franklin draws on Viktor Frankl's Logotherapy, Nietzsche, Seneca, and Jim Collins' Five Whys framework to make the case that a compelling vision is not philosophical fluff. It is a competitive advantage. With a practical worked example from his own business, this episode gives you the tools to establish your own.

    Read the full article: ithacacybersecurity.com/establish-a-compelling-vision-logotherapy-and-the-five-whys

    Work with Alex: ithacacybersecurity.com | penpole.co.uk

    References and Further Reading

    Frankl, V. E. (1992). Man's Search for Meaning. Blackstone Publishing. (Original work published 1946)
    Seneca. (2016). Letters from a Stoic, Letter No. LXI. (R. Gummere, Trans.). Dover Publications. (Original work published ca. 65 CE)
    Collins, J. & Lazier, B. (2020). BE 2.0. Penguin Random House UK.

    Read all Profit Insights: https://www.ithacacybersecurity.com/insights/

    Work with Alex: alex@ithacacybersecurity.com

    penpole.co.uk | ithacacybersecurity.com

    Show more Show less
    9 min
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